Interview with designer gaetano avitabile (ga), regarding views on design, and for the award-winning design Place Chair.

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Interview with gaetano avitabile at Monday 14th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
ga : An image, my desire to discover what is behind an object

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
ga : Simplicity

DI: What are your future plans for this award winning design?
ga : Promote myself and my work

DI: How long did it take you to design this particular concept?
ga : About 4 months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ga : The inspiration of "Place" was born during a flight

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ga : My wish is that a company is interested to produce my design, in the meantime a prototype is in production

DI: What made you design this particular type of work?
ga : none

DI: Where there any other designs and/or designers that helped the influence the design of your work?
ga : none

DI: Who is the target customer for his design?
ga : I think that my design project could be both for residential and commercial

DI: What sets this design apart from other similar or resembling concepts?
ga : none

DI: How did you come up with the name for this design? What does it mean?
ga : The first time I imagined this project I was in a non-place because it happened during a trip. That’s why “Place” is the name of this chair

DI: Which design tools did you use when you were working on this project?
ga : A pencil, a rubber, a notebook and my PC

DI: What is the most unique aspect of your design?
ga : none

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ga : none

DI: What is the role of technology in this particular design?
ga : Technology is very important in this design because it is the result of three different processes joining together

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ga : none

DI: What are some of the challenges you faced during the design/realization of your concept?
ga : none

DI: How did you decide to submit your design to an international design competition?
ga : To me is very important to share my ideas with people, I need this to understand where my work is going, this is an important part of my creative process

DI: What did you learn or how did you improve yourself during the designing of this work?
ga : Each time I'm designing, a mental process move my pencil and this transform the simple action of drawing into a moment of growth

DI: Any other things you would like to cover that have not been covered in these questions?
ga : none