Interview with designer Claudio Sibille (CS), regarding views on design, and for the award-winning design Air Table Coffee Table/Dinning Table.

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Interview with Claudio Sibille at Tuesday 15th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
CS : The idea, like most of my work is to show that thre is more than meets the eye in what looks like a simple object.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
CS : This project is the result of my work in M3 where multifunctionality and space saving furniture is the main objective.

DI: What are your future plans for this award winning design?
CS : Increase its exposure and therefore its chances of selling like expected.

DI: How long did it take you to design this particular concept?
CS : The idea was already in place when I started with this project. There are a few other designers whho worked in this concept as well, resolved somewhat differently in both operation flow and formal aspect, but still, the idea was already there. It must have taken maybe a week, from the first sketches, through the cad layout and eventually to the final renderings.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CS : I did not precisely need to solve this particular problem (the one solved by this design), but I needed to find new ways of solving space issues through furniture design in the most original and practicable way possible.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CS : The prototype stage is almost done, and then we plan to mass manufacture this item.

DI: Who is the target customer for his design?
CS : mostly young people between the ages of 18 and 50 living in small apartments that can easily manipulate light medium sized objects in their daily basis routine.

DI: How did you come up with the name for this design? What does it mean?
CS : It takes inspiration from the MacBook Air, ssurely like most "air" related product names.

DI: Which design tools did you use when you were working on this project?
CS : Pencil, paper, autocad, 3d studio and lots of coffee.