We had the distinct pleasure to interview award winning designer Catarina Jordão about their original and creative Magazine design work. Catarina Jordão is an award-winning communication designer, that makes our world a better place with their original magazine works.
Catarina Jordão ("CJ") answered Design Interview ("DI") questions about their award-winning work Going/Coming Magazine. Interview questions prepared by Frank Scott.
CJ : The main idea is the concept. I focused on the "trip"," journey" itself. The experience of departure and arrival, going and coming, and how different our moods are in those two moments for that reason the magazine was divided in two.
CJ : I wanted to achieve to different magazines in one with totally different looks but that could work on the same target and could bring the message of coming and going.
CJ : I wish I could make this project real. I made this project with the idea of improve the magazines that the airplane companies have.
CJ : About 4 months because I had other projects at the same time.
CJ : It was a project for my master at Elisava. The main theme was a magazine to be on board the rest of the briefing was developed by me.
CJ : The design is not being produced but I would like to sell or lease the production rights to 2 or 3 airplane companies.
CJ : I wanted to do something fun and something that I would like to read during my flight. As a person who travels by airplane frequently I noticed that this type of magazines are not very good and are frequently ignored. I wanted to change that and make something interesting with a theme that everyone could relate to.
CJ : Yes, my adviser at the time Óscar Germade, designer at Solo Studio, Barcelona.
CJ : The target it's people from 16-65 years old who know english and are traveling by airplane.
CJ : I think the simple but effective way it was design. It was thought so people could enjoy their trips and have fun while they are on board with different details such as the passport and etc.
CJ : The name came from the concept. That a journey has always two parts. Going is about traveling, having new experiences and tips to go abroad. Coming is about returning to our home, to our space and how to enjoy it better.
CJ : I used Adobe Illustrator, Adobe Photoshop and Adobe Indesign.
CJ : I believe it's the passport of "Republic of Travelers". I wanted to have a twist on the going magazine. So I had the idea that the typical interview of someone should be in a passport with their personal information. I liked the idea of a magazine creating a toy "the passport" and the idea of kids playing with their celebrity fake passport.
CJ : I didn't collaborate with anyone.
CJ : Technology it's not very important in this design.
CJ : My design was influenced by my ideas and my concept of what I think people would like to read during their flights. It is not based in any analytical research.
CJ : The passport was difficult to find materials that looked like a passport. At first it was also difficult to design to completly different magazines to the same target.
CJ : Someone saw my online portfolio and immediately sent me an email advising me to submit my work to this competition. At first I thought it was those typical emails to steal you money, but then I searched a little bit for the competition and I saw it was a legit competition so I applied.
