Interview with designer Jeffery Yap (JY), regarding views on design, and for the award-winning design Colourland Paints-Live Up in Colours Brand New Packaging Design For Paints.

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Interview with Jeffery Yap at Sunday 13th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
JY : The idea is simple, matching the brand identity and in order to make every packaging " Live up in colours ", a range of colours which give consumers a strong impression which is from colourland paints.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JY : The design actually makes normal consumer recognised this unique design is from Colourland Paints, which also enlighten the consumers when they purchase the paints from colourland, and also changing consumer perception in seeing a paint packaging can also be interesting instead of the boredom of looking the same design method by other competitors. the Design has just goes into your mind in the second you first see it.

DI: What are your future plans for this award winning design?
JY : i wish to create more useful yet brand related design that amazed consumers and also making our client do better in sales. my new ventures in architecture and product design are in the making. design is just life to me and is a vision of my company to make things useful and beautiful in regards of geographical and cultural differences.

DI: How long did it take you to design this particular concept?
JY : it took about a month to design from scratch and discover the problem of the previous design comparing to other competitors. it's originality we were designing for our client.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JY : it's about simplicity and the harmonious relation for all the ranges of paints we are designing. the concept about being unique but simple to recognise is the key of the success for the design.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JY : Yes, it's has been designed for only colourland paints usage. production is in the making.

DI: What made you design this particular type of work?
JY : my design can simply design as beautiful as it seems but served a realistic approach in FMCg market.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
JY : My particular favorite and inspirational to me is always steve jobs, because i love the idea of being original and discover the hidden possibilities on what others don't see.

DI: Who is the target customer for his design?
JY : End Consumer from the public which don't know anything about paints but making their purchasing process simpler and enlightening.

DI: What sets this design apart from other similar or resembling concepts?
JY : You can see most of the design in the market are too complicated which caused consumer having a hard time recognising which brand is it from and what function is it for, but my design for colourland paints makes all of these easier for the consumer to pursue for brand loyalty. Because they are not just buying the design but also pursuing a lifestyle of the brand.

DI: How did you come up with the name for this design? What does it mean?
JY : We proceed everything that the client gave us and work towards the direction only better.

DI: Which design tools did you use when you were working on this project?
JY : Adobe Illustrator, Photoshop, hand sketch and also 3D modelling softwares

DI: What is the most unique aspect of your design?
JY : colourful and easy to remember.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JY : Yes we do collaborate and communicate with the technical personnel who works in the production factory to make sure everything is doable with our design.

DI: What is the role of technology in this particular design?
JY : It Involves Laser and Silk Printing for all the designs.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JY : I have done some research on the Paint Can packaging in Malaysia and from there i have also comparing designs from other countries such as, USA, UK, EUROPE and ASIA. It was interesting to know how much difference in terms of art direction, design, content and approaches on the packaging design and it did inspired me to design these brand new packagings for my client.

DI: What are some of the challenges you faced during the design/realization of your concept?
JY : Making the board members understands and accept the new concepts of our design instead of the conventional packaging design.

DI: How did you decide to submit your design to an international design competition?
JY : I think it's good to share with the world how can a paint packaging look different from others.

DI: What did you learn or how did you improve yourself during the designing of this work?
JY : we learned to breakthru the norms of how normal packaging is done in the paint industry and reinvent the will for better design.

DI: Any other things you would like to cover that have not been covered in these questions?
JY : No, Thank You.