Interview with designer Morris Hoo See Heen (MH), regarding views on design, and for the award-winning design Miss Astro Chinese International Pageant #28023.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=28023

Interview with Morris Hoo See Heen at Wednesday 27th of March 2013: DI: What is the main principle, idea and inspiration behind your design?
MH : The program taken 3 months from audition, semifinal and grand finale, concept of the program is to search a talented pageant queen from all states in Malaysia. The inspiration I had, when I was walking through at a busy street in Kuala Lumpur and surrounding through skyscraper and traffics. There are millions of people walking in the same street same place. The funny thing is in my idea is about the different height of platform idea, I was having my ‘ kuih lapis ‘ ( layer cake in Malaysian style ) that’s the idea was ‘POP’ from mine mind! Beauty pageant program always need a lot of staircase to show the contestant to present their best and elegant when step on the stage and this reason I have an idea ' BUSY CITY ' to make everyone remember this special night and unforgettable memories for winner thru the few months in the competition.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
MH : This live broadcast show is producer in high definition ( HD ) most focus in this designing is part of the set are used fine pixel LED screen to build the ‘ LED building ‘ in different measurement and height, I have sit down with LED expert ,producer and director to discuss over all program rundown with very limited time given just only two weeks time. Mapping on LED is an achievement for me in this design, I have done a lot of graphic design survey, research and discussion with the team for each segments in the program. During the full-dress rehearsal and live show, the final out come are out of my expectation. It was awesome!

DI: What are your future plans for this award winning design?
MH : I have never take part in any of competition before, local ( Malaysia ) or international. This Bronze A’ Design award is so meaningful for me. After this award, more confident to me to do the best and challenge set design in future ,also hope to share my many years experience as production designer to the new designer ( set ) in Malaysia through by local media / press. Upgrading myself in set design study and others related course in set design.

DI: How long did it take you to design this particular concept?
MH : From audition, semifinal till grand finale. Production has different of concept in every round. I have only one month time given to do the idea, sketching, draft drawing, visual and mock up set. Within the limited timeline given by production documentation work also prep by designer.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MH : Normally most of the beauty queen competition always designing in ‘ play safe ‘ idea for the contestant and over all floor plan, more you care the more to obstruct you get. For year 2012 Miss Astro Chinese International Pageant 2012 I did pursuit my self to have an extraordinary and unique set designs. safety and health rules always needed bare in mind too.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MH : Yes, it had been produced and is a live broadcasting show in Malaysia on the 3 November 2012, the production right are automatically raised after the live broadcasting on air.

DI: What made you design this particular type of work?
MH : Simple word – persevere unremittingly Although, I have been in this industry almost 9 years and I have told to myself, on this design and program it should let everyone know until international level, and of cause my bear hardships and work hard spirit those years to prove that I can make it one day. My family always the big ‘ fans ‘ of mine.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
MH : Yes, Our in house production team : producer-Evonne Loh ,Director–Jessica Chong, set designer-Kiky lee ,production manager- Aaren tay was involved in most of the design to given me an idea ,suggestion and the budgets.

DI: Who is the target customer for his design?
MH : To who likely producer TV production for beauty program or any musical concert program.

DI: What sets this design apart from other similar or resembling concepts?
MH : The one and the only !

DI: How did you come up with the name for this design? What does it mean?
MH : The production have come up with the challenging concept for year 2012 beauty queen competition “ BEAUTY WITH ATTITUDE “-Being beautiful is about having with the right attitude, beauty won’t stay with those who don’t believe they attractive, discover the right attitude ,believe ,have faith and be beautiful and for the final is themed “ DAY AND NIGHT “which combine prime ( a state or time of greatest strength, vigor or success in a person’s life ) in the day and flamboyant ( tending to attract attention because of their exuberance, confidence and stylishness ) in the night.

DI: Which design tools did you use when you were working on this project?
MH : As a production designer, draft idea and sketching are the basic knowledge. For technical drawing I am using ( iMAC ) vector work, illustrator s5 and Photoshop s5.

DI: What is the most unique aspect of your design?
MH : Platform’s staircase and runway built without any of base to support.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MH : Although I had discussions with my set contractor, LED supplier and in house technician crew.

DI: What is the role of technology in this particular design?
MH : It’s look simple but a complicated set to build.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MH : No

DI: What are some of the challenges you faced during the design/realization of your concept?
MH : The challenge faced mainly when to come up with an idea, is look simple and easy but during the set up time ‘ LED BUILDING ‘ has been tested few times in rehearsal and the LED expert had make sure no issues in LIVE show.

DI: How did you decide to submit your design to an international design competition?
MH : First, this competition was shared from one of the designer. After being known about this great news, is pending to myself over a one month to make a decision, without any of confidents and detail info about the event. I have decided to submit this design because of my perseverance mindset and support from company’s upper management, friends and family.

DI: What did you learn or how did you improve yourself during the designing of this work?
MH : This was the time I worked on my design with limited time, detail discussion with all difference department expert ( not feel to ashamed to ask and learn from one’s )and finally compiled it for final presentation. It was a good learning experience in terms of time management and balancing all the tasks all together.

DI: Any other things you would like to cover that have not been covered in these questions?
MH : No. thanks you for asked above questions.