We had the distinct pleasure to interview award winning designer Ampro Design about their original and creative Unique Gift design work. Ampro Design is an award-winning communication designer, that makes our world a better place with their original unique gift works.
Ampro Design ("AD") answered Design Interview ("DI") questions about their award-winning work Undercover Pinot Noir Unique Gift. Interview questions prepared by Frank Scott.
AD : At Ampro Design, we develop "outside the box" ideas. We wanted to stand out amongst the gifts received by our clients and sure we did. Being restricted to receive alcohol as a gift, we created a unique gift, an undercover idea of packaging for the finest Pinot Noir Wine.
AD : We went for simplicity, but in the same time we wanted to attract people to read our riddle and not to have a surprise when they open the bottle.
AD : This design is amongst the most representative for our design agency. It's been appreciated in many countries and design blogs and we can say that it was viral.
AD : There were several sketches for the bottle and it took a little while for the final decision.
AD : This design was an inspiration of our Creative Partner Irinel Ionescu. Seeing lots of bottles of wine awarded internationally, he decided to take a different approach to this kind of product.
AD : We produced this bottle in the last winter and gave as gifts to our clients. But as you know, everything is for sale.
AD : The Undercover Pinot Noir bottle stands out by impressing creativity and difference between expectation and reality.
AD : The bottle had several names internal, but it is formally named as "Undercover Pinot Noir". If the trick is in the package, we wanted the name to be clear, representative and formal.
