We had the distinct pleasure to interview award winning designer Fabrizio Constanza about their original and creative coat stand design work. Fabrizio Constanza is an award-winning industrial designer, that makes our world a better place with their original coat stand works.
Fabrizio Constanza ("FC") answered Design Interview ("DI") questions about their award-winning work Lande coat stand. Interview questions prepared by Frank Scott.
FC : Seems like all office products have being evolving but the coat stand. My wife Claudia, is an Interior Designer and she asked me where could she find a nice coat stand, then I researched and did not find anything. That is where it started.
FC : After plenty of research, my conclusion was that coat stands lack personality and aesthetic qualities. The Coat stand is a focal piece in an office as it is a desk and a chair, so it has to be appealing.
FC : So far I make them and sale them, But I would like to see a furniture company produce it and market it.
FC : This is such an interesting question, every time I hear it, my brain always think: “hhhmmm time since the idea was bouncing on my head or since I finally began sketching. For me design is like when kids play. It is hard to define time. What I can say is that from my initial notes to the first sale it took around 6 months.
FC : I design this particular concept because, as an independent designer, I found the need for this product in the market, I need to pay the bills and I knew it would sale well. So far so good.
FC : It would be nice to lease it to another company, also develop design 2 and 3.
FC : Really the other coat stands in the market are horrible. Do a fast image search in google. I have many corporate friends who wear blazers. They hate the regular four stick-hander-key cup stand.
FC : I guess there are. When I at the begging of a project, I always look for cars. For this project I had on my screen saver a 1957 Black Ferrari Testa Rossa, and a Yellow Lamborghini LP40. The first Lande is yellow Lamborghini.
FC : The corporate world, Image is a very important issue in the corporate world, this product is an asset.
FC : This product was designed having in mind the end user and the environment around it. It is for office use. Once a client bargaining the price ask me: “hey but is missing the keychain holder and the pants holder? I answer her: well I guess the keys can be on top of the desk or the blazer pocket, hhmmmm about the pants?? Come on is for the office.
FC : My Dad, his friends and family call him Lande. he always wear suits and blazer, so Its my way to say thanks dad for everything.
FC : Lots of Sketching, scanner, CorelDraw, model making, carpenter, Autocad.
FC : the Curves
FC : The people who helped me in the project were an Assistant designer and the computer drafter. Then it’s all about meeting with the manufacturers that also do the prototypes.
FC : This product was designed to be mass produce easily, its parts can be CNC machined or molded.
FC : Yes, for this product I did a lot of research on the product out there in the market. I realized there was not a specific corporate coat stand. I analyzed the corporate culture to understand what moves them, then the solution just flow.
FC : Try to make the hanger disappear and keep it functional, leveling the hanger, reinforcing the weak points.
FC : I knew it was unique, and has Italian curves
FC : Stay close to production
