Interview with designer Sharon Webber-Zvik (SW), regarding views on design, and for the award-winning design Pain and Suffering Research Branding.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=27196

Interview with Sharon Webber-Zvik at Sunday 23rd of June 2013: DI: What is the main principle, idea and inspiration behind your design?
SW : The main idea was to create a shocking design which relates to science on a philosophic point of view. My inspiration was artists from Leonardo De Vinci's time who conducted studies of the human body through drawing and engravings of dead people.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
SW : I aimed to achieve a unique mirror of personal pain. To create a design which can be seen and analyzed differently just by personality differences and by the viewer's course of life.

DI: What are your future plans for this award winning design?
SW : My future plans are to extend my design and art to additional mediums such as photography, videos, artistic animations and non electronic art. I plan to keep this design living, breathing and evolving as does the academic research.

DI: How long did it take you to design this particular concept?
SW : It took me one year to research, study and develop this design.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SW : Dr. Smadar Bustan gave me full freedom to express my art through this design and I decided to pursuit my own inspiration.

DI: What made you design this particular type of work?
SW : I am fascinated with the idea of humanizing pain and suffering, and giving those creatures the characteristics of cynical psychopaths.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
SW : No. Myself only.

DI: Who is the target customer for his design?
SW : Anyone, everyone, everywhere. I believe this work will make people curious about the Dr. Bustan research group. I hope that people who suffer will no longer feel alone or unspoken and I hope those in pain will find themselves or their voices in this design.

DI: What sets this design apart from other similar or resembling concepts?
SW : Designing around subjects such as suffering and pain is very challenging as one can easily fall into clichés. I tried with every part of my body to create a "fresh" design that contains strong statement through visual elements that put together create an emotional experience

DI: How did you come up with the name for this design? What does it mean?
SW : This design has no name, The name that this design is attached to is the name of the international research group.

DI: Which design tools did you use when you were working on this project?
SW : My work is created using tools such as pencil and paper and computerized tools such as Adobe Photoshop and a Wacom tablet and pen.

DI: What is the most unique aspect of your design?
SW : I think the most unique aspect of my design is not the work itself but the reactions and feedback I receive from people who view it. I am both honored and thrilled that until today, I did not receive two responses that were alike - each viewer sees different things and experiences this work completely differently

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SW : I have done this work completely on my own.

DI: What is the role of technology in this particular design?
SW : Apart from using modern technology and tools for the creation of this design, I tried to keep this work unrelated to any specific technology.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SW : For my work to be honest and true I had to step out of my comfort zone and daily routine and to identify pain and suffering in real life. I started taking pictures of myself on bad days but it wash't enough. I then asked members of my family to take pictures of them as they tell me the story of their lives. After that, I had the courage to go out to the streets. I took pictures of homeless people who's suffer and pain consumed them and their lives.

DI: What are some of the challenges you faced during the design/realization of your concept?
SW : Designing around subjects such as suffering and pain is very challenging as one can easily fall into clichés. I tried with every part of my body to create a "fresh" design that contains strong statement through visual elements that put together create an emotional experience

DI: How did you decide to submit your design to an international design competition?
SW : I have personal strong feelings for this work. I work with Dr. Smadar Bustan and her international research group for the past five years (almost from its first day). I believe in it and I believe in the significance of this art to the research.