We had the distinct pleasure to interview award winning designer Kathy Roessner about their original and creative invitation design work. Kathy Roessner is an award-winning communication designer, that makes our world a better place with their original invitation works.
Kathy Roessner ("KR") answered Design Interview ("DI") questions about their award-winning work QL JRNE 25 invitation. Interview questions prepared by Frank Scott.
KR : We wanted to achieve a strong sense of the JOURNEY so we went with a strong travel theme. From the license plate to travel illustrations to the format of the invitation as a map.
KR : From concept to layout and production, the total time was approximately 2 months.
KR : The target audience is the Quicken Loans employees.
KR : JRNE was used on the licencse plate of the invitation and was so named to signify the journey that Quicken Loans has experienced over the course of their existence.
KR : We used the Adobe suite of products: Illustrator, InDesign and Photoshop.
KR : We used experienced Illustrators for the various travel themed vignettes.
