Interview with designer Kathy Roessner (KR), regarding views on design, and for the award-winning design Ql Jrne 25 Invitation.

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Interview with Kathy Roessner at Tuesday 18th of December 2012: DI: What is the main principle, idea and inspiration behind your design?
KR : We wanted to achieve a strong sense of the JOURNEY so we went with a strong travel theme. From the license plate to travel illustrations to the format of the invitation as a map.

DI: How long did it take you to design this particular concept?
KR : From concept to layout and production, the total time was approximately 2 months.

DI: Who is the target customer for his design?
KR : The target audience is the Quicken Loans employees.

DI: How did you come up with the name for this design? What does it mean?
KR : JRNE was used on the licencse plate of the invitation and was so named to signify the journey that Quicken Loans has experienced over the course of their existence.

DI: Which design tools did you use when you were working on this project?
KR : We used the Adobe suite of products: Illustrator, InDesign and Photoshop.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KR : We used experienced Illustrators for the various travel themed vignettes.