Interview with designer Jeremy Goode (JG), regarding views on design, and for the award-winning design Xmatrix Quadrus Labyrinth Puzzle.

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Interview with Jeremy Goode at Thursday 26th of April 2012: DI: What is the main principle, idea and inspiration behind your design?
JG : To design an interesting 'curious' object.

DI: What are your future plans for this award winning design?
JG : To get more distributors in more countries and to expand the range.

DI: How long did it take you to design this particular concept?
JG : I designed the concept in 1999 and it sat in a box until I managed to get it manufactured.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JG : Produced solely by Xmatrix.

DI: What made you design this particular type of work?
JG : An interest in puzzles, graphic and packaging design.

DI: Who is the target customer for his design?
JG : Women buying for men. Young male.

DI: What sets this design apart from other similar or resembling concepts?
JG : Most puzzles look like cheap toys.

DI: How did you come up with the name for this design? What does it mean?
JG : The playful Xmatrix brand name creates its own intrigue. This unique and magical ambigram logo is itself a puzzle. It has been developed to fit onto the product and the packaging so that it always reads correctly and plays on the idea of turning the puzzle 'upside-down'. X -marks the spot, the point of buried treasure, or unknown factor, MATRIX -womb, cavity in which something is formed or developed, or an array of elements set out in rows and columns.

DI: Which design tools did you use when you were working on this project?
JG : Hand designed and hand made mock-ups.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JG : Worked with 3D tool makers.

DI: What is the role of technology in this particular design?
JG : Designing the tooling. Designing the logo and packaging.

DI: How did you decide to submit your design to an international design competition?
JG : I wanted the product to be appreciated from a design perspective.

DI: What did you learn or how did you improve yourself during the designing of this work?
JG : Learned about the complex process of injection mould making.