We had the distinct pleasure to interview award winning designer Jeremy Goode about their original and creative Labyrinth Puzzle design work. Jeremy Goode is an award-winning industrial designer, that makes our world a better place with their original labyrinth puzzle works.
Jeremy Goode ("JG") answered Design Interview ("DI") questions about their award-winning work Xmatrix Quadrus Labyrinth Puzzle. Interview questions prepared by Frank Scott.
JG : To design an interesting 'curious' object.
JG : To get more distributors in more countries and to expand the range.
JG : I designed the concept in 1999 and it sat in a box until I managed to get it manufactured.
JG : Produced solely by Xmatrix.
JG : An interest in puzzles, graphic and packaging design.
JG : Women buying for men. Young male.
JG : Most puzzles look like cheap toys.
JG : The playful Xmatrix brand name creates its own intrigue. This unique and magical ambigram logo is itself a puzzle. It has been developed to fit onto the product and the packaging so that it always reads correctly and plays on the idea of turning the puzzle 'upside-down'. X -marks the spot, the point of buried treasure, or unknown factor, MATRIX -womb, cavity in which something is formed or developed, or an array of elements set out in rows and columns.
JG : Hand designed and hand made mock-ups.
JG : Worked with 3D tool makers.
JG : Designing the tooling. Designing the logo and packaging.
JG : I wanted the product to be appreciated from a design perspective.
JG : Learned about the complex process of injection mould making.
