Interview with designer Luca Matta (LM), regarding views on design, and for the award-winning design Infinity Lamp.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=24784

Interview with Luca Matta at Saturday 28th of April 2012: DI: What is the main principle, idea and inspiration behind your design?
LM : I was inspired by a very simple, brick, one of the fundamental elements of human construction

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
LM : The main objective is to give the user the opportunity to build his own "habitat", his "home" starting from a single element such as brick. In particular I would like watching people play with the design by creating new sensations and emotions

DI: What are your future plans for this award winning design?
LM : I care that my product is carried out and understood by people.

DI: How long did it take you to design this particular concept?
LM : It took me a little time. In 2 days I was already satisfied with the idea and the concept that I had sketched on the sheet.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
LM : I wish there was a company interested in making this type of product, which I think is very innovative in its gender

DI: What made you design this particular type of work?
LM : The passion and the desire to see my ideas realized. There are thousands of them that I left on the paper without having made!

DI: Who is the target customer for his design?
LM : Good question ..... if I knew I would have already presented my projects to some company ....

DI: How did you come up with the name for this design? What does it mean?
LM : Infinity doesn’t mean just that you can create countless shapes and differents from other shapes, but above all Infinity means to create together with people, participate and collaborate with people who maybe doesn’t know anything about the design .... but at the end the design has a purpose in society, even if you do not think, and that is to know and respect each other despite being different.

DI: Which design tools did you use when you were working on this project?
LM : I am one of those "of the middle generation", so I use paper and pencil and then the personal computer. I still can not design without going through the paper ...

DI: What is the most unique aspect of your design?
LM : You already know by now that the functionality and the esthetic aspect are the foundations of this discipline, but for me the game and the interaction between people is a very important thing, so I'd like to analyze this concept very well ... if they give me the chance to do it!

DI: What is the role of technology in this particular design?
LM : The "brick" light uses LED technology, which is now well established in the market for over 8 years.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
LM : I love a great movie, which ultimately is a classic, but it made me feel strong emotions especially at the beginning: 2001 Space Odyssey. This movie represents our history and belongs to us as the human race. The trigger element is obviously the monolith, for me is that our brick, our civilization, our history, our progress.

DI: How did you decide to submit your design to an international design competition?
LM : I can’t worth wasting, imagine if every person in the world throw themselves away; what a pity, it would be a sad world and repressed. If someone feels he has the qualities and the ideas must do everything to achieve them ....

DI: What did you learn or how did you improve yourself during the designing of this work?
LM : I will learn more when, hopefully, this product will be implemented.