We had the distinct pleasure to interview award winning designer Dmitry Pozarenko about their original and creative Perfumery Store design work. Dmitry Pozarenko is an award-winning architectural designer, that makes our world a better place with their original perfumery store works.
Dmitry Pozarenko ("DP") answered Design Interview ("DI") questions about their award-winning work Nostalgia Perfumery Store. Interview questions prepared by Frank Scott.
DP : The industrial landscapes of the 1960-1970s inspired this project. The metal structures, open technical communications, rusty profiled sheet of old fences, shabby plaster and granite countertops add to the interior industrial chic of the sixties.
DP : The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor.
DP : It took seven months to create the concept and build it.
DP : The search for a new expressive image.
DP : Since this is a perfume supermarket project, the target audience is girls and women, who make up 85% of the customers.
DP : The name Nostalgia speaks for itself. The project is a story about our recent industrial past, when faith in a bright future dawned on all of humanity. Therefore, the reconstruction of images of the 60-70s gives rise to a special atmosphere of warmth and community of people.
DP : The project involved specialists in wood and steel processing.
DP : The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
DP : In April 2016, I had already won two awards in the A'design Award & Competition: gold for architecture and silver for interior design. It was a project of the private residence «Barn by a river». This year I found the current projects also worthy of participation in the competition.
