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DI: What is the main principle, idea and inspiration behind your design?

: The multifunctional fanny pack is the main product, main design, main inspiration, main idea. Our award winning bag a inspired by our most famous multifunctional fanny-pack.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: As any designer I wanted to achieve perfection. Every small detail counted. This design is inspired by our famous multifunctional fanny packs and that was my main focus.

DI: What are your future plans for this award winning design?

: I will make this bag in different colours, but I will also improve this design for ultimate perfection.

DI: How long did it take you to design this particular concept?

: The design was in less than an hour but the product development took 3 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: This design was inspired by our famous multifunctional pouches.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: All our bags are produced by manufacturers. I design, I choose all materials and the manufacturer is putting it all together.

DI: What made you design this particular type of work?

: Inspiration.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: My logo inspiration came from Gucci, Chanel and YSL but my designs were inspired by my own needs and vision.

DI: Who is the target customer for his design?

: Fashion minded people who are confident, classy and chic, who loves fancy dining, who don't mind to pay more for quality, who admires timeless designs.

DI: What sets this design apart from other similar or resembling concepts?

: It's the bigger sister of our multifunctional pouches.

DI: How did you come up with the name for this design? What does it mean?

: The brand name POUCHI is derived from the word "pouch", which means "bag" or "sack" since the idea of our very first product was to make a multifunctional fanny-pack

DI: Which design tools did you use when you were working on this project?

: Paper and pen.

DI: What is the most unique aspect of your design?

: Our multifunctional pouches are wearable as a fanny-pack, shoulder bag, cross body, clutch and wallet. The chains are also wearable as a belt.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: I worked alone on my designs. I still do.

DI: What is the role of technology in this particular design?

: Multifunctional wearable styles.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: I did the research for the brand name, the logo and the design of the bag. I wanted to be sure that what I do would be unique.

DI: What are some of the challenges you faced during the design/realization of your concept?

: The biggest challenge was to find a manufacturer to make the perfect end-product from this design.

DI: How did you decide to submit your design to an international design competition?

: I didn't know about this international design competition until A' Design Award Academy emailed me about my designs and suggested to submit my designs to the competition.

DI: What did you learn or how did you improve yourself during the designing of this work?

: I learned how to become a designer and set up my own brand. I didn't attend any design school. I didn't worked in any kind of fashion brand. I had an idea and I just typed in google: "how do I become a bags designer" - That's where my journey as a designer began.

DI: Any other things you would like to cover that have not been covered in these questions?

: Follow us on social media @pouchiofficial. Contact us at info@pouchi.com - I want to thank A' Design Award and the Jury and everyone interested in POUCHI for everything so far. Thank you for the opportunities and thank you for your interest.