We had the distinct pleasure to interview award winning designer Fernanda Bueno about their original and creative Fashion collection design work. Fernanda Bueno is an award-winning fashion designer, that makes our world a better place with their original fashion collection works.
Fernanda Bueno ("FB") answered Design Interview ("DI") questions about their award-winning work Kilt Cult Fashion collection. Interview questions prepared by Frank Scott.
FB : The main concept is using traits of Celtic and Brazilian cultures to make unisex clothes. But beyond that, it's all about freedom of thought and showing all people that they should have no limitations when it comes to what they wish to wear or how they wish to express themselves. People should be allowed to be whoever they want to be, no matter what their gender, their age, their race, their sexual orientation or their social status is.
FB : Apart from creating something really eye-catching, I wanted to make an impact as a designer, especially regarding the message that I could communicate through the shapes and colors of my clothes. I feel happy with what I've accomplished. I believe Kilt Cult does, most of all, scream "freedom".
FB : This design has been selected as one of the finalists of the Mittelmoda Fashion Award, so it will be in the award's fashion show in Milan in June. After that, I intend to start the online sales of my clothes.
FB : That's difficult to say. I had the first idea in 2014 and developed it through the following months and years. To be frank, it's still constantly being developed as I'm always adding more details into the concept.
FB : It was pursued as an inspiration. I created it initially as a final project in my fashion design graduation course but then decided to expand it.
FB : I intend to produce my work myself.
FB : This is all I've been meaning to do in a while. It's my first collection, so I guess I just poured my heart out!
FB : I can't think of anyone who specifically inspired this particular work, but all artists (designers or not) who inspire me personally obviously have influence!
FB : Everyone. Or rather, anyone who feels comfortable with wearing clothes with remarkable colors and prints. The very meaning of Kilt Cult is allow anyone to wear it regardless of gender, age, race, etc.
FB : It's very urban. It's meant to be worn on a day to day basis as a way for people to express who they are. Anyone can wear it to walk around the street and be noticed.
FB : The name refers to one of the garments, the Kilt, which is an iconic garment of Celtic history, and the word "cult", which in Brazil has gained the meaning of "cool" and "alternative" over the years.
FB : I used the internet a lot for researching and CorelDraw for vectoring my sketches (hand drawn).
FB : The entirely design was made to be unique in every aspect, but I believe its color chart and its vibrant prints jump to the eye at first sight.
FB : I designed it entirely on my own, but I had the help of a seamstress to fabricate the clothes.
FB : It has an important but indirect role. As technology evolved, especially the internet, certain social movements which fight for a world with less prejudice have become more active. This is precisely what my collection talks about. Obviously technology also matters when it comes to the techniques used when handling fabrics and printing.
FB : Yes, it is. Actually, the idea for Kilt Cult emerged after some research I conducted during my fashion design course. I conducted several interviews with consumers in fashion shops about their shopping habits and discovered that it's becoming increasingly common for men and women to look for clothes in the opposite gender section of shops. I was so curious about this that I decided to transform this social behaviour into my first collection.
FB : I believe the greatest challenge was creating a modeling that worked well for both women and men. Unfortunately, there's still a lot of prejudice surrounding what each gender is "allowed" to wear. Hopefully, as society evolves, this won't really be a problem!
FB : I felt that international audiences would have an even better grasp of the design's meaning than Brazilian audiences did. From the very beginning, Kilt Cult was aimed at the international market.
FB : A lot! I'm not even sure if I can measure that adequately. This design also helped me enter a famous acceleration program for new Brazilian brands called BtoBe, which taught be a lot about understanding my audience's needs and being an entrepreneur.
FB : Considering Kilt Cult started as a final project in my graduation course, I can say that I was very thorough in my research for creating this collection. So if there should be any other questions about this design, I remain entirely at your service to answer them!
