DI: What is the main principle, idea and inspiration behind your design?
ID : Due to the monotonous lifestyle and lack of sustainable interaction with Nature, a person lives in a state of constant breakdown and internal dissatisfaction, which does not allow him to enjoy life to the fullest. It can be fixed by expanding borders of perception and gaining new experience of Human-Nature interaction. The birds that surround us everywhere give us the opportunity to get this experience, almost without leaving our usual living space.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
ID : Create harmonious conditions for a comfortable life of birds next to humans. So that birds can nest, raise offspring and protect green spaces from pests.
DI: What are your future plans for this award winning design?
ID : We would like to find a company that shares our attitude to nature, which would take up the production of the birdhouse.
DI: How long did it take you to design this particular concept?
ID : The project began in February 2019 and ended in December 2019.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ID : Using the principles of design thinking, the project team moved away from designing a traditional birdhouse. It was studied the ideal nesting places for birds in nature; searched for successful examples of artificial birdhouses; interviewed the ornithologist, PhD, senior researcher at Zhiguli Reserve Galina Lebedeva. Birdhouse samples were made for testing in the garden.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ID : Our design was made for Dydykin Studio and is not yet produced. We are ready to consider options for cooperation.
DI: What made you design this particular type of work?
ID : Why birds? Birds protect the environment from insect pests; their singing gives a person pleasure, peace and beneficial effects on his mental health. The project of a birdhouse is an opportunity to create a useful neighborhood and try on the role of an ornithologist-researcher, observing and taking care of the birds.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
ID : We learned about the many subtleties of choosing and working with wooden prototypes in the Neverov’s wood workshop
DI: Who is the target customer for his design?
ID : Owners of private homes and parks in northern Europe and North America, those who love and care for nature.
DI: What sets this design apart from other similar or resembling concepts?
ID : For some reason, many people think that if they live in a square house, then the birds should live in the same. We decided to change this mindset. The birdhouse is close to a natural hollow, and its round shape reduces the effects of rain, snow and wind. Due to the low center of gravity, the birdhouse can be firmly fixed between the branches without damaging the tree.
DI: How did you come up with the name for this design? What does it mean?
ID : Domik Ptashki is a Russian name, literally translated as - Birdhouse - the traditional name of an artificial bird residence.
DI: Which design tools did you use when you were working on this project?
ID : We started by exploring places where and how birds live in nature, and studied artificial analogues. At the concept stage, we drew a lot of hand-made sketches, made the first mock-ups of polystyrene and paper. When we found the key idea, we created it in 3D and prepared drawings for prototyping in a wooden workshop.
DI: What is the most unique aspect of your design?
ID : We left the traditional forms of birdhouses and tried to create the most comfortable house for birds. At the same time, we tried to make it look attractive and convenient for a person to maintain.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ID : In our team worked: researcher Ludmila Sapalova, 3D-engineer Nikita Trofimenko, product photographer Anzelika Dydykina, nature photographer Vladimir Dydykin and model-maker Sergey Neverov who helped develop birdhouse manufacturing technology.
DI: What is the role of technology in this particular design?
ID : The birdhouse must withstand climatic changes and temperature extremes from -30 to +30℃. Only correctly selected wood, manufacturing technology and protective coating can make it resistant to natural factors.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
We studied the ideal bird nesting sites in nature; looked for successful examples of artificial birdhouses; conducted interviews with an ornithologist, researched the materials suitable for the manufacture and tested protective coating.
DI: What are some of the challenges you faced during the design/realization of your concept?
The main difficulty was to find a balance in the design. On the one hand, a product should be as close as possible to natural habitats of birds, it should be safe for the environment, do not have bright colors and smells. On the other hand, it must have a stable structure to withstand climatic changes and extreme temperatures from -30℃ to +30℃. Moreover, the design should be attractive and easy to maintain for people.
DI: How did you decide to submit your design to an international design competition?
ID : Domik Ptashki participated in ADD AWARDS where took the second prize in product design nomination, and we decided to try our hand at a higher-level competition
DI: What did you learn or how did you improve yourself during the designing of this work?
ID : Thanks to this project, we met talented people in Russia, some of them became members of the project team. We decided to create a world-class product, for this we had to improve our communication and critical thinking skills to go beyond the usual understanding of things. We also improved the material base, Adobe CC and Fusion360.
DI: Any other things you would like to cover that have not been covered in these questions?
ID : During consultations with an ornithologist, we were surprised at what subtleties to consider when designing and placing a birdhouse: the height of placement and the distance between the houses should be sufficient so that the birds do not quarrel with each other for food. It was necessary to strengthen the entrance to the nest to protect the chicks from predators and birds. Woodpeckers, magpies and crows can destroy it to get to the chicks or to take a birdhouse.