We had the distinct pleasure to interview award winning designer Therese Virserius about their original and creative Luxury Hotel design work. Therese Virserius is an award-winning service designer, that makes our world a better place with their original luxury hotel works.
Therese Virserius ("TV") answered Design Interview ("DI") questions about their award-winning work W Atlanta Luxury Hotel. Interview questions prepared by Frank Scott.
TV : Arthur is a fictional character, a native Atlantan from the Ainsley Park neighborhood located right behind W Atlanta Midtown. Virserius Studio’s design concept for the hotel is the recreation of Arthur’s estate and garden, decorated with his awe-inspiring collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
TV : We wanted the space to reveal a new guest experience bit by bit, versus having it apparent upon entry.
TV : The first phase was completed in January 2019, just in time for the Super Bowl being held in Atlanta that year.
TV : The client objective was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Guests are immediately welcomed by curved slats on the wall that caress and invite; this ties into the curves on the stairs in the lobby leading to the mezzanine that also soften the space. We wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
TV : We will not be reproducing this concept; this was exclusive to the W Atlanta Midtown. However, many of the art pieces found throughout are available for purchase on the Imaggo Production website, https://imaggo.shop/gb/
TV : Any guest who appreciates art will have a fully immersive experience at this luxury hotel.
TV : There are three W hotels in Atlanta. We worked on the Midtown location and wanted it to have a very strong design message that was different than the other two sites, but also complemented them very well in terms of luxury.
TV : It's the name of the hotel, W Atlanta Midtown.
TV : Because was art was such an integral part of this concept, we worked with Imaggo Production, an art consultant firm from Paris to realize a lot of Arthur's various collections.
