We had the distinct pleasure to interview award winning designer Weiquan Long about their original and creative Books Design design work. Weiquan Long is an award-winning communication designer, that makes our world a better place with their original books design works.
Weiquan Long ("WL") answered Design Interview ("DI") questions about their award-winning work Off Screen Audio Books Design. Interview questions prepared by Frank Scott.
WL : This is an exhibition focusing on Chinese opera works. The author uses the theme of "Sound Outside the Picture" to express his hobby for opera in the language of painting. The design is inspired by the theme of "Sound Outside the Picture". Art, we use lines on the font to express the artistic conception outside the painting, express the heart of the art, and at the same time use the colors of oil painting to show the colorful mirror image of opera and dance.
WL : The main point is to express the sound through the font design of "Sound Outside the Picture", express the singing in the stage performance, and express the inner voice and viewpoint of the art author.
WL : currently there is not
WL : It took two weeks from concept to font design, and poster and book design took about three weeks.
WL : This inspiration was when we set the theme of the exhibition "Sound Outside the Picture". I already decided to design it this way, because designing the font into a form that can sound, expressing sound visually is a very interesting challenge.
WL : I have thought about producing some products with the artist, but it has not yet been realized.
WL : Because I am also a curator (art exhibition), I have the opportunity and like to participate in the visual design of this art exhibition.
WL : Japanese design works have a profound influence on me.
WL : Artists and collectors
WL : I think it is the display of font design and the cultural connotation of Chinese opera.
WL : From the artist himself, I want to express his love and expression of Chinese opera culture.
WL : Computer software, AI PS, etc.
WL : In the design, the book binding process is used, the sound font outside the painting penetrates the paper through the aurora, the color of the title page is seen through the cover, and the concept of sound outside the painting is expressed in form.
WL : I design with my design team, they are familiar with book printing and binding.
WL : Realize the font design and viewpoint of "sound outside the painting" through book binding
WL : Font size, font lines, and the ratio of the thickness of the penetrating paper are very important to convey the visual sense of the font design on the cover.
WL : I hope more people will recognize Chinese cultural design
WL : Through the process of this work, I learned that everyone has their own inner thoughts, but to express their own content, someone writes through decades of hard work, focusing on their field, ingenuity, and practicing themselves .
