DI: What is the main principle, idea and inspiration behind your design?
JL : I hope to break the previous stereotype of buddhist food and redesign traditional buddhist food through modern simple design language, so as to broaden the age group of the audience and attract more young people.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JL : The focus is on how to make traditional buddhist food into a fashion item that appeals to young people. I hope it looks fresh and fresh, which not only conforms to the aesthetics of the current young generation, but also has certain religious aesthetics.
DI: What are your future plans for this award winning design?
JL : I am honored to win this award, and I also hope that more people can see and understand my design works through this competition.
DI: How long did it take you to design this particular concept?
JL : The concept phase takes about a week, and the design execution phase takes about three weeks.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JL : This design was commissioned by the customer, our team and the customer depth of cooperation to jointly put forward the concept.
DI: What made you design this particular type of work?
JL : The essence of design is to solve problems. On the basis of helping customers solve problems well, I hope to expand the breadth of problems we can solve as much as possible.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
JL : Minimalist design
Dieter Rams、John Pawson、Poul Kjaerholm、Axel Vervoordt
DI: Who is the target customer for his design?
JL : The younger generation
DI: What sets this design apart from other similar or resembling concepts?
JL : It is the strangeness of concepts in different contexts. I put the previous design language used for fashion food into the design of religious food, which is a relatively new approach. It is just in this way that people have a sense of strangeness to daily food, thus arousing enough interest.
DI: What is the most unique aspect of your design?
JL : The originality of the design combines modern design language with traditional religious culture.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JL : We have carried out in-depth cooperation with excellent illustrators
DI: What is the role of technology in this particular design?
JL : Complete the creative
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JL : In the early stage, our team studied the design form and terminal sales mode of similar competitive products on the market, so as to put forward the design concept of differentiation.
DI: What are some of the challenges you faced during the design/realization of your concept?
JL : How to balance the relationship between modern design language and traditional religious culture.
DI: How did you decide to submit your design to an international design competition?
JL : This project is a bold attempt, so we hope to gain recognition from our peers and let more people know about our work
DI: What did you learn or how did you improve yourself during the designing of this work?
JL : This is a personal practice of "less is more", which enables me to better understand and apply this concept.