We had the distinct pleasure to interview award winning designer SUN JIAN about their original and creative Packaging design work. SUN JIAN is an award-winning communication designer, that makes our world a better place with their original packaging works.
SUN JIAN ("SJ") answered Design Interview ("DI") questions about their award-winning work Forpet Dog Food Packaging. Interview questions prepared by Frank Scott.
SJ : Forpet is a beloved brand of dog food on sale in China and elsewhere. The inspiration of the design comes from the commitment of Forpet dog food with unconditional care for all dogs. As a caring caregiver and a leader in pet health, Forpet is designed to strike a balance between warmth and expertise, making Forpet a versatile product.Every dog is here was the choosen statement for Forpet and a series brand was designed.
SJ : The humanized packaging design consists of a series of five hand-drawn watercolor illustrations of dogs as a dog family, stressing the Forpet is commitment to caring for every dog. The watercolor illustrations of five dogs are vivid and give a sense of spirituality. They can be used in combination with different flavors of dog food packaging, giving Forpet a colorful story. These watercolor illustrations are warm and friendly dog faces, which retain a strong sense of individuality. The design encourage people to discover the dog is multiple characters and emphasize that dogs need a healthy life.
SJ : Every year, we will select good works to participate in the competition, so that the industry can recognize our design results.
SJ : It took about 2 months from the strategy to the implementation of the manuscript.
SJ : The design encourages people to discover multiple characteristics of dogs and emphasizes that dogs need a healthy life. This design was commissioned by us.
SJ : Our design was produced by another company and sold its production rights.
SJ : The design was inspired by Forpet ’s commitment to provide unconditional care for all dogs.
SJ : My previous design team for the emblem of the Beijing 2008 Olympic Games had a great influence on me.
SJ : Many people now like to keep pets, dog health is the biggest problem, dog food can extend life
SJ : I use random drawing methods when creating hand-painted, looking for the imaginary dog shape to ensure that each dog has a unique personality.
SJ : Forpet是在中国和其他国家/地区出售的备受欢迎的狗粮品牌。 该设计的灵感来自对所有狗只提供无条件护理的Forpet狗粮的承诺。
SJ : Gouache fuel and computer software.
SJ : The humanized packaging design consists of a series of five hand-drawn watercolor illustrations of dogs as a dog family, The watercolor illustrations of five dogs are vivid and give a sense of spirituality.
SJ : I created the whole design by myself.
SJ : The bags are made of aluminum foil inside and mounted polypropylene plastic outside with intaglio four-color printing and bronzing process.
SJ : The Forpet dog food had a remarkable sales performance during the Tmall.com 11.11 Shopping Festival. According to the feedback of the packaging from customers, the design is novel and friendly, and it was well recognized.
SJ : The packaging is opaque and of high cost. Due to the thermal expansion and shrinkage of plastic, it does not apply for high humidity areas or for external packaging. Outside mounted polypropylene plastic is needed.
SJ : Based on the feedback of the product in the market, we will submit an international design competition if the response is good and loved by everyone.
SJ : Every time the creation process is painful, we need to consult a large amount of information to understand the industry and understand the hearts of customers. I continue to work hard.
SJ : No other problem.
