We had the distinct pleasure to interview award winning designer Min Lu about their original and creative Wine packaging design work. Min Lu is an award-winning communication designer, that makes our world a better place with their original wine packaging works.
Min Lu ("ML") answered Design Interview ("DI") questions about their award-winning work Imperial Palaces Wine packaging. Interview questions prepared by Frank Scott.
ML : The packaging design was inspired by Qing Dynasty traditional Chinese patterns. The patterns on the bottles had abundant means of artistic expression and shows exquisite elegance and luxuriant cultural implication of China. There are stories behind these patterns. Fish symbolize wealth and abundance. It is also signifies marriage and the birth of many children. Peony known as the king of the flowers. It’s a symbol of royalty, virtue and wealth. The crane is a symbol of longevity.
ML : This design evokes the exquisite elegance and luxuriant cultural implication of ancient patterns. Customers can collect the set as a special collection and then later re-use the bottles as different design elements in their homes.
ML : This project was started in December 2018 in United States and finished in February 2019.
ML : Knowing that people care for condition of their products (including the bottle packing since the bottle can later be used for decoration purposes), focus was on creating a package design that would gain media attention. The goal was to have buyers reconsider the product not only as a wine set itself, but also the meaning behind the product and the memorable moments it created. Research has been done related to symbolism of Chinese Ancient decoration.The designs has become one of the Chinese culture and had glorious history and have attracted people's attention globally.
ML : The design was inspired by Qing Dynasty traditional Chinese patterns.
ML : Wine lover, home decoration lover as well as people all over the world who purchase the wine set as a gift during holidays
ML : The goal was to have buyers reconsider the product not only as a wine set itself, but also the meaning behind the product and the memorable moments it created.
ML : The name of the design is Imperial Palaces, the patterns usually used by the Imperial Palaces. The patterns on the bottles had abundant means of artistic expression and shows exquisite elegance and luxuriant cultural implication of China.
ML : Adobe creative suite
ML : it's not only a wine set but also a representation of Chinese art culture
ML : The design was solely completed by myself
ML : Digitally print.The label and box contains gold foil hot stamped. Matte varnish was also used on the box surface.
ML : Yes, conducted user experience research. Knowing that people care for condition of their products (including the bottle packing since the bottle can later be used for decoration purposes), focus was on creating a package design that would gain media attention. The goal was to have buyers reconsider the product not only as a wine set itself, but also the meaning behind the product and the memorable moments it created.
ML : The greatest challenge came with the illustration, which employed ancient printing techniques and digital illustration. These two combined perfectly and produced excellent results. The choice of types of paper is also an essential part of the project. It expresses its classic character through cotton-like textures.
ML : Making the design work getting media exposure internationally
