ZeSoup Instant cream soups by Elvira Firsova

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DI: What is the main principle, idea and inspiration behind your design?

EF : Love of pumpkins!) Packing with pumpkin was the first, then I did the rest of the packs starting from the first impression.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

EF : I wanted to show that the soups are delicious, the same as the grandmother prepares. Natural, but it saves your time.

DI: What are your future plans for this award winning design?

EF : These awards are a big step forward for me, since I needed to understand what I can. This pobada gave me a big push and confidence that I'm doing the right thing.

DI: How long did it take you to design this particular concept?

EF : Approximately 1 week was needed to work out the idea and search for a suitable species

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

EF : This project was an order. He coincided with the mood and inspiration.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

EF : Yes, this design is completely executed by me

DI: What made you design this particular type of work?

EF : I like it when the customer is happy, getting the work done. This is our goal, making people happier and letting them fall in love with their business

DI: Where there any other designs and/or designers that helped the influence the design of your work?

EF : With this design, the work was done on its own

DI: Who is the target customer for his design?

EF : This is a new soup company

DI: What sets this design apart from other similar or resembling concepts?

EF : Many soups are patterned and do not attract attention. They either show naturalness or taste.

DI: How did you come up with the name for this design? What does it mean?

EF : It was easy, since we used the name "Ze Soup". We added a note "Ze" to give something foreign to our soups.

DI: Which design tools did you use when you were working on this project?

EF : My instrument was paper with a pencil and a macbook

DI: What is the most unique aspect of your design?

EF : Probably the goal is to cause an appetite and a desire to try our soup

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

EF : We conducted research in the store. How many people react to our design. How much they want to take it in their hands and see.

DI: What are some of the challenges you faced during the design/realization of your concept?

EF : Controversial black background. Since many products have a white background. It seemed that this would alienate the consumer.

DI: How did you decide to submit your design to an international design competition?

EF : I decided to try myself and understand how important it is that I do

DI: What did you learn or how did you improve yourself during the designing of this work?

EF : I learned to approach the project from two sides: the realization of the idea of ​​the client and the embodiment of his idea in reality. Everyone will understand what happens in most cases - these are two wound solutions.

DI: Any other things you would like to cover that have not been covered in these questions?

EF : I am grateful that I came here. I want to say thank you!