DI: How long did it take you to design this particular concept?
WO : In 3 months, we developed an image and marketing consultancy 360º, that embraced the definition of a brand strategy based in a precise analysis of the national and international competitive environment and the global trends, to the creation of the brand, its universal concept and the later interiorism and graphics created for the place.
DI: What made you design this particular type of work?
WO : We try to rejuvenate the image of the old and cliché lockers with its poorly lit and narrow aisles full of gray lockers.
DI: Who is the target customer for his design?
WO : All the urban travelers who arrive to Madrid very early in the morning or very late at night and have to drag a heavy suitcase because their room hotel or their Airbnb apartment is not ready yet or they just leave it and they want to grasp the last minute at town. Lock and Be Feee solve these impasses in which one is left hand in hand with his/her suitcase, with no place to leave it.
DI: How did you come up with the name for this design? What does it mean?
WO : We spend our life from one place to another.
By train, plane, car, bus or even by boat ! we are always in movement.
And luckly, to travel today is not so expensive.
We are experts in finding the best offer and specially we know how to enjoy our free time.
And like that, without paying attention we become the new discoverers.
We are travelers that do not loose the time and because of that, we have learn to be practical and to find the solution to any obstacle in front of us.
Nothing can stop us, note ven our lugage.
To express it, we use the joining of the words “Lock” and “Free” to create the naming of this new space: Lock & Be Free.
DI: What is the most unique aspect of your design?
WO : The most unique aspect of our design is the simplicity. The simplicity of the design lines, the color palette and the way to use the space.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
WO : We developed an image and marketing consultancy 360º, that embraced the definition of a brand strategy based in a precise analysis of the national and international competitive environment and the global trends of the market.
DI: What are some of the challenges you faced during the design/realization of your concept?
WO : We have had to match a high number of lockers with a very small place, only 26 m2. But profitability and design must work together.
DI: How did you decide to submit your design to an international design competition?
WO : Design Award invited us to participate as the organization noted at Experimenta Magazine for award consideration.
DI: What did you learn or how did you improve yourself during the designing of this work?
WO : We learn that we always have to follow our intuition.