We had the distinct pleasure to interview award winning designer Roman Klemencov about their original and creative Visual identity design work. Roman Klemencov is an award-winning communication designer, that makes our world a better place with their original visual identity works.
Roman Klemencov ("RK") answered Design Interview ("DI") questions about their award-winning work Klaipeda City 760-th anniversary Visual identity. Interview questions prepared by Frank Scott.
RK : Klaipeda is the third largest city in Lithuania with a long history, situated next to the Baltic Sea. Getting an inspiration from calligraphy we designed the whole anniversary visual identity system: slogan “Klaipeda - City of Good Winds”, logotype, promo and representational materials, Klaipeda historical panorama, kinetic spatial composition “Klaipeda. 1252-2012 Historic Pendulum” as well as an interactive composition which metaphorically was called “Birds Chirping”. About "Klaipeda" logotype. Merging the words “City”, “Wind”, “Calligraphy”, “Anniversary” we designed a logotype – an attractive, vivid, emotion-rich, freestyle calligraphically written and digitized “Klaipeda” name. The official Klaipeda City heraldry red/yellow color palette was used as the main Klaipeda 1252-2012 visual identity color. Personally, we could compare it to jazz, with its continuous pulsation, rhythmic improvisation, expression, joy and a kind of freedom. We tried to find the proper balance between harmony, action and expressivity. It reflects optimistic emotions through attractiveness, visuality and style.
RK : This design has been already produced for Klaipeda City Municipality (2012)
RK : Air-Kinetic sculptures of Alexander Calder.
RK : Calligraphy, Digital computer graphics, Print production, Interactive elements.
RK : Originality, Innovation & Actuality.
RK : A significant role +++++++++++
RK : Time limit, actually this project has been realized in 2 month (from start to end: main idea generation, print material project development, engineering - spatial compositions, montage etc. )
RK : Knowing that "A'design Award" competions is highly prestigious award, our group decided to submit designed "Klaipeda 760-th anniversary" visual identity project.
