We had the distinct pleasure to interview award winning designer Stav Axenfeld about their original and creative sugarcubes design work. Stav Axenfeld is an award-winning product designer, that makes our world a better place with their original sugarcubes works.
Stav Axenfeld ("SA") answered Design Interview ("DI") questions about their award-winning work Two spoons of sugar sugarcubes. Interview questions prepared by Frank Scott.
SA : Two spoons of sugar inspired from the moment when you are being asked for the amount of sugar you usually put in your coffee. The sugar cubes at the shape of Roman numbers, each sugar cubes consist one, two or three sugar spoons. The sugar cubes comes in white and Demerara Sugar.
SA : The project started in April and finished in August 2008 in israel, and was exhibited in Tokyo designers week 2011, as part of the designboom mart.
SA : Most of my inspiration comes from Language, and every day situations. This phrase " two spoons of sugar" is very common. I had the idea and decided to pursuit my inspiration.
SA : the sugar cubes isn't produced or used yet' but I would like it to be. meanwhile it is still home made sugar cubes.
SA : The name of the product comes from a very common israeli figure of speech.
SA : The first sketches of "Two spoons of sugar" were made in the shape of regular numbers and not roman numbers. However the cubes' size and amount of sugar wasn't constant, Therefore I decided to change the shape in to roman numbers.
