We had the distinct pleasure to interview award winning designer Joy Lin about their original and creative Sex product line for Hustler design work. Joy Lin is an award-winning communication designer, that makes our world a better place with their original sex product line for hustler works.
Joy Lin ("JL") answered Design Interview ("DI") questions about their award-winning work Hustler redesign Sex product line for Hustler. Interview questions prepared by Frank Scott.
JL : The erotic pairing of masculinity and femininity served as the main inspiration for the design. Each product demonstrates the coming together of two individuals to form a single entity.
JL : My primary goal was to create a sex product line that is approachable. While a lot of sex product packaging on shelves today are blatantly raunchy, my design is hygienic and sexy. I wanted this to be a beautiful, subtle product that you can leave out on your dresser without fearing that visitors might see it.
JL : I hope to sell the production rights to a mid-tier to high-tier sex brand. It would be truly rewarding to see this concept brought to life.
JL : From beginning to end, the design process lasted for 14 weeks.
JL : The new design focuses on couples, both heterosexual and homosexual, that are looking to add a little spice to their sex lives. The couple is open to trying something new, but may feel intimidated by the “freaky” vibe of most adult products.
JL : While duality is not a new concept in the sex industry, my design creates an impact by exploring the two-fold nature of relation, contrast, movement, and/or penetration.
JL : I believe the dual lubricant is the most intriguing piece. The lubricant design really plays off of users’ interaction with the product, from the coming together of forms to allow dispensing of the product, to touching the textured “rough” and “smooth” halves to decide which is the appropriate choice for the occasion.
JL : The design was greatly influenced by conducted interviews with both consumers and professionals. I spoke with a former Hustler model/porn star/prostitute, a Spearmint Rhino dancer, a tantra yoga instructor, an erotic photographer, and a number of other individuals for insight into the perception of sex and sex products on the market. From this, I saw that there is a great desire for clean, sleek, and simple sex products.
JL : Sex can be a particularly sensitive and even unspeakable subject, so it was challenging to keep people open-minded to the topic and to its potential.
