We had the distinct pleasure to interview award winning designer Kazune Watanabe about their original and creative Guidebook design work. Kazune Watanabe is an award-winning communication designer, that makes our world a better place with their original guidebook works.
Kazune Watanabe ("KW") answered Design Interview ("DI") questions about their award-winning work Kuwasawa Design School 2022 Guidebook. Interview questions prepared by Frank Scott.
KW : I design with a focus on the near future, considering how things have evolved from the past to the present and how they are likely to change in the future. I strive to come up with answers that were not possible in the past, aiming to provide innovative solutions.
KW : I placed great importance on capturing the impression that one would feel when holding this piece. Above all, I wanted it to evoke a surprised and amazed reaction.
KW : Currently, it has been materialized in the form of a book, but I envision expanding it on a larger scale to create an even more exciting experience. My goal is to have an exhibition by the end of this year. I would like to showcase it not only in Japan but also, if possible, overseas.
KW : The concept itself took about 1-2 days. However, determining the most suitable form of expression from there took approximately six months.
KW : The design was commissioned by the design school, "Kuwasawa Design School." It was created with the intention of being a medium that aspiring designers could first experience and intuitively grasp design.
KW : My designs have not been produced or used by other companies. However, in the future, I plan to create original works using the same approach and introduce them for sale.
KW : All creators and designers who evoke a sense of science fiction.
KW : All those who aspire to become designers in the future.
KW : It embodies digital expression to the extent that it is often mistaken for a digital product.
KW : I used Adobe CC, specifically Indesign and Illustrator.
KW : The intentional arrangement and expression of typography.
KW : I collaborated with colleagues internally while developing and validating the design.
KW : It involves recognizing the strengths of both analog and digital approaches and reaffirming their respective positions.
KW : In researching the appropriate expressions for creating moving animations within a print format.
KW : To achieve the complexity and dynamism of the expression, we created and tested approximately 100 different variations.
KW : I felt that the way of thinking and creating in Japanese design was different. By winning an award in an international design competition, I aimed to gain social credibility.
