We had the distinct pleasure to interview award winning designer JUYOUNG HWANG about their original and creative Poster design work. JUYOUNG HWANG is an award-winning communication designer, that makes our world a better place with their original poster works.
JUYOUNG HWANG ("JH") answered Design Interview ("DI") questions about their award-winning work Using Stuff Poster. Interview questions prepared by Frank Scott.
JH : Design should clearly show meaning regardless of shape or size, and should present general themes from a unique point of view. That point of view is an Idea, an Inspiration, and the aggregate of those principles is a Design.
JH : The most important thing in the artwork is whether the audience knows the movie in the poster. Conversely, when they saw the movie, they remembered the poster.
JH : The award winning design will be used as personal portfolios.
JH : It didn't take long to come up with the concept. Each piece took about an hour.
JH : The Artworks contain personal experiences and emotions as personal creations. The goal is to allow the audience to see, enjoy and share experiences with the project.
JH : This design is not currently in production. If the opportunity arises, the designer wants to produce the posters by himself or lease the production right to a design company.
JH : The purpose of the project is to show a different perspective by reworking the industrial product.
JH : Alessandro Mendini's design 'Anna G'.
JH : Alessandro's first customer started with Alessi's chairman, Roberto.
JH : The biggest difference of this design is that it makes the audience think about the relationship between the subject of the movie and the objects used in the poster.
JH : Above all, 'Using Stuff' was the most powerful feature, so it was used as the title.
JH : The drawings used liners and brush pens. After that, it was finalized with a graphic design program (Photoshop, Illustration, etc.).
JH : What is unique about this design is that it creates a fresh and fun vibe through common objects.
JH : Posters within the project were individually created. Finally, the designer asked relevant experts for advice on whether the posters were visually optimized and whether these descriptions were clear from an editorial perspective.
JH : The 'Using Stuff' project wanted to give people a social message about the world issues they are currently facing.
JH : The most important factor is the perception between the audience and the famous films selected by the prestigious institutions. Because a good movie everyone knows is an easy way to understand design. In addition, in order to see the design more intuitively, designer divided the sequence of the movie to create a mood board, extracted the signature color and used it in the artworks.
JH : The most difficult part was ‘making the work easy for anyone to understand’. Even if the design is visually excellent, if it cannot communicate with people, it is not ‘good design’.
JH : The motivation for participating in the competition is a request for nomination of artworks through e-mail.
JH : A notable improvement is the method of describing works that can be translated worldwide.
JH : Juyoung Hwang is considering ways to expand this project in the future. He aims to conversion the arworks into 3D and interact with them through the application.
