Protect Biodiversity Posters by Rui Ma

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DI: What is the main principle, idea and inspiration behind your design?

RM : The inspiration was from a film about saving the world by protecting the environment. By educating myself on how to protect biodiversity, I created a series of posters to raise awareness of conserving biodiversity through visual communication design.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

RM : I always believe that good design helps people’s life and contribute to making the world better. That’s my goal to achieve as a designer.

DI: What are your future plans for this award winning design?

RM : I would like to submit this design to more publications so that people would see it.

DI: How long did it take you to design this particular concept?

RM : From research to production, estimably several months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

RM : Sustainability is a subject that people always talk about. I have been educating myself and researching this subject, my goal is to create more designs about sustainability.

DI: What made you design this particular type of work?

RM : Poster design is a good way to visually communicate with the audience. For a sustainable purpose, digital posters are a great option instead of the printing technique.

DI: Who is the target customer for his design?

RM : The public.

DI: What sets this design apart from other similar or resembling concepts?

RM : These posters are designed in two languages, English and Chinese. This helps get more people's attention.

DI: How did you come up with the name for this design? What does it mean?

RM : “Eight ways to protect biodiversity”. It is straightforward and presents the concept of the design.

DI: Which design tools did you use when you were working on this project?

RM : Adobe Creative Suite.

DI: What is the most unique aspect of your design?

RM : It's innovative, haven’t seen a poster design list and visualize the ways of protecting biodiversity in two different languages.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

RM : Just myself.

DI: What is the role of technology in this particular design?

RM : The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

RM : Conducted research online from Google, chose from subjects, decided the categories, had conversations with others if they realize the problems, considered what would be the best/most sustainable way to produce the design.

DI: What are some of the challenges you faced during the design/realization of your concept?

RM : The most challenging part of this project would be the selection of subjects. There are plenty of environmental problems that we need to pay attention to. In the end, I decided to choose the subject: ways to protect biodiversity, because biodiversity provides healthy ecosystems that are really important to the earth.

DI: How did you decide to submit your design to an international design competition?

RM : I would like the design and the concept to be recognized by the world and more people.

DI: What did you learn or how did you improve yourself during the designing of this work?

RM : To create more sustainability designs.

DI: Any other things you would like to cover that have not been covered in these questions?

RM : I hope more sustainability design would be created and benefit the world.