Sananoor Co Corporate Identity Interview

Interview with Radiant Creatives Team (RT), regarding views on design, and for the award-winning Sananoor Co Corporate Identity design. Sananoor Co was a 2015 - 2016 period Golden A' Graphics and Visual Communication DesignAward Winner.

 
 
 
 

Interview with Radiant Creatives Team at Tuesday 19th of April 2016: FS: What is the main principle, idea and inspiration behind your design? RT : For this design, the principle sources of inspiration were the natural world as well as Persian culture and folklore. A swan is a highly appraised bird for Persians and a symbol of comfort, passion and luxury. This was the perfect representation for the company's activities and therefore the swan's natural curves were used in Sananoor Co.'s logo and corporate identity... FS: What has been your main focus in designing this work? Especially what did you want to achieve? RT : We wanted to achieve creating a luxurious and eye-catching corporate identity for our client. It had to show a taste for classic symmetrical designs but also the curvature and weight of the shape needed to have a modern, almost architectural feel and look to it... FS: What are your future plans for this award winning design? RT : Radiant Creatives have already started working on creating corporate identities for 3 other partner companies to Sananoor Co. Sananoor's corporate identity will be further refined and added upon as the corporate itself grows and needs further extension of its resources...

Ryft Industry Awareness Interview

Interview with Michelle Houp (MH), regarding views on design, and for the award-winning Ryft Industry Awareness design. Ryft was a 2015 - 2016 period Golden A' Graphics and Visual Communication DesignAward Winner.

 
 
 
 

Interview with Michelle Houp at Tuesday 19th of April 2016: FS: What is the main principle, idea and inspiration behind your design? MH : The inspiration for the Ryft horse came from their technology and the idea of harnessing massive streams of complex data to find critical business insights. It was representing the possibility of creating order from chaos and taking a continuous, overwhelming flow of data and turning into something you can control and leverage. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MH : For Ryft, we had two main goals. First was to give people a visual representation of what Ryft’s innovative technology does in allowing users to gain actionable insights from complex data streams to make their platform more accessible to prospective customers. The second goal was to create a splash in market to capture attention and differentiate from the prevailing themes of the big data industry. As a new name in the industry, and with a revolutionary technological platform, it was imperative the Ryft brand set a new standard for the space. .. FS: What are your future plans for this award winning design? MH : We continue to work closely with our clients at Ryft, finding new ways to leverage the brand and visual language to adapt to the evolving challenges their business is facing. The horse has been the focal point of several recent trade show exhibitions, and we continue to add new elements and concepts to the overall brand experience. ..

Le Campus Multifunctional Space Interview

Interview with Therese Virserius (TV), regarding views on design, and for the award-winning Le Campus Multifunctional Space design. Le Campus was a 2015 - 2016 period Golden A' Interior Space and Exhibition DesignAward Winner.

 
 
 
 

Interview with Therese Virserius at Wednesday 20th of April 2016: FS: What is the main principle, idea and inspiration behind your design? TV : We wanted the guests and professionals who stayed at the Hyatt Regency Charles de Gaulle to be energized creatively, physically and socially the minute they walk in. We wanted to create an optimal environment that boosted cohesion and collaboration... FS: What has been your main focus in designing this work? Especially what did you want to achieve? TV : The goal was to feed guests in a completely holistic way, from the layout and design of spaces, to the food available for consumption. One can stay for long periods of time, taking a break during the time there to play arcade games or eat before resuming work or meetings... FS: How long did it take you to design this particular concept? TV : The process from concept to execution took approximately 8 months...

Huxley's Ladder Book Shelf Interview

Interview with Marc Scime (MS), regarding views on design, and for the award-winning Huxley's Ladder Book Shelf design. Huxley's Ladder was a 2015 - 2016 period Golden A' Furniture, Decorative Items and Homeware DesignAward Winner.

 
 
 
 

Interview with Marc Scime at Wednesday 20th of April 2016: FS: What is the main principle, idea and inspiration behind your design? MS : The principle inspiration for the invention of Huxley's Ladder was necessity. In the second term of my graduate level studies at Art Center College of Design I was assigned a design project for storage. At home, I already had more books than I had room for and I was acquiring more art and design books by the week. I needed to better utilize limited space in my home to create more shelves for these books. Ceilings are typically 2.44 meters high or greater. The other bookshelf I have is only about half that height thus fails maximize use of space. The obvious solution was to go up! .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MS : I want to increase better use of space in a room by making a way to have more bookshelves without increasing the footprint. But with that being said, not only should the design be functional it should also be fun. The ladder does both. What makes Huxley's Ladder fun is also what makes the design functional or vice versa. .. FS: What are your future plans for this award winning design? MS : At a minimum, I have the book shelf space I need now and perhaps I'll make another in the future. I'd also like to further refine the design and utilize the form language to create a collection of tables and bench type seating. Ultimately my ideal out come would be to find a good company known for just making high-quality hardwood furniture to put the bookshelves or perhaps the whole collection into production. I'd love to show this to Maurizio Riva if would be so kind to look at it...

Origami Ark Show Room Interview

Interview with Tetsuya Matsumoto (TM), regarding views on design, and for the award-winning Origami Ark Show Room design. Origami Ark was a 2015 - 2016 period Golden A' Interior Space and Exhibition DesignAward Winner.

 
 
 
 

Interview with Tetsuya Matsumoto at Wednesday 20th of April 2016: FS: What is the main principle, idea and inspiration behind your design? TM : The idea behind this design came as an answer to the two client’s requests which are to display more than 3000 leather items in the showroom and to give the visitor the impression of the variety of products when visiting. The design uses 83 small cuboid units of 1.5x1.5x2 m3 similar to the ones used in the factory next door, as the client visits the factory as well. There are four types of units, each with a specific function, to better display the different kinds of products. These units are combined to each other randomly like a jungle gym and offer the visitor an experience similar to exploring a maze while browsing the exhibited items. The outside of the building is thought as a box containing the jungle gym, like an ark, expressing the wish of the customer that leather that was probably the first material man wore, will be saved and transmitted to the future generations. We were inspired by Japanese traditional art of paper folding “Origami” to make this ark; the shape was also influenced by the high speed “Shinkansen” train tracks, which are separated from the site by a narrow road of 4 meters. This resulted in a horizontal sharp angled shape which gives the shinkansen passengers a thrilling experience of an arrow, or a spaceship passing by in front of them. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? TM : The main focus was to find a way of exhibiting 3000 leather items and still giving the client the feeling and the chance to understand the variety of the products. It was important that all the products would be visible at a single glance. But 3000 items needs usually 3 levels in such a narrow building area, which would not achieve the wanted effect... FS: How long did it take you to design this particular concept? TM : The design of the building, from beginning to the delivery of the detailed construction drawing took 6 months...

The Wings Sculpture Art Interview

Interview with Kirin & Koren Design Studio (KD), regarding views on design, and for the award-winning The Wings Sculpture Art design. The Wings was a 2015 - 2016 period Golden A' Arts, Crafts and Ready-Made DesignAward Winner.

 
 
 
 

Interview with Kirin & Koren Design Studio at Sunday 24th of April 2016: FS: What is the main principle, idea and inspiration behind your design? KD : Inspired by the company’s signature bra technique - the Miracle Wing, "The Wings" sculpture is a pair of flying wings transformed from a bra. The wings' form represent freedom, confidence and elegance which is something that Regina Miracle is trying to deliver to their customer through their product. The sculpture is made from stainless steel with perforated letter pattern taken out from the brand name Regina Miracle which is then bent and polished to form the magnificent sculpture piece. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? KD : The sculpture is designed especially for Regina Miracle International (Group) Ltd for their listing at the Hong Kong Stock Exchange ceremony. Regina Miracle is a leading global intimate wear company specialized in innovative intimate wear manufacturing. The project's challenge is to create a bra sculpture that can fully represent the company's philosophy in its grand listing ceremony. .. FS: What are your future plans for this award winning design? KD : We would like to design a series of similar technique sculptures in the coming future...

Green Places Community Clubhouse Leisure Architecture Interview

Interview with KENG FU LO (KL), regarding views on design, and for the award-winning Green Places Community Clubhouse Leisure Architecture design. Green Places Community Clubhouse was a 2015 - 2016 period Golden A' Architecture, Building and Structure DesignAward Winner.

 
 
 
 

Interview with KENG FU LO at Wednesday 20th of April 2016: FS: What is the main principle, idea and inspiration behind your design? KL : In the design of architecture, we get rid of general outlook of architectures, while using Le Corbusier’s , master of architect, elements used in villa SOVOYE, Freedom column (elevated body), free graphic (senses of flow), the free facade (Magic outlook), the level of long window (horizontal gaze), roof garden (Imagination of sky) and ramps and ladders (dancing body). We see a building as a life. There are different designs in every floor. It breaks the tradition and contradiction of a design of architecture. However, it unifies the whole design. The sense of unification comes after the contradictions of design. It shows deep concern of design. Horizontal extension and visual extension make the space extent without limitation. The outlook contains the deep concern of design. Building plan emphasizes that stacking flat by each free curve, landscape full overflow pool with outdoor plaza also formed like hills natural beauty... FS: What has been your main focus in designing this work? Especially what did you want to achieve? KL : Use natural objects as elements and space development, building plan emphasizes that stacking flat by each free curve, landscape full overflow pool with outdoor plaza also formed like a natural landscape of hills, the natural landscape corresponding to each layer of different planes, forest with towering stems become buildings wall and renovated imagery, by the design vocabulary, the nature elements will into the building and interior space... FS: Any other things you would like to cover that have not been covered in these questions? KL : The building is located Tainan Taiwan. It is a living space shared by residents in an independent community. It meets the requirement of dinning, reading, gym, learning, sharing and communication. The floors are stacked vertically through the free curve. The design idea is based on the pattern of nature, with landscape pool, outdoor plaza and natural view as hills. Variety of surface as different height, provides more fun and attract people walking in and seeing inside. The natural elements are brought into building and interior space, and tall trees become wall and decoration of the building. It creates harmonious environment for living and nature...

Braille Blocks Toy Interview

Interview with Alessandra D'Alessio & Alyssa Vani (AV), regarding views on design, and for the award-winning Braille Blocks Toy design. Braille Blocks was a 2015 - 2016 period Golden A' Toy, Games and Hobby Products DesignAward Winner.

 
 
 
 

Interview with Alessandra D'Alessio & Alyssa Vani at Wednesday 20th of April 2016: FS: How long did it take you to design this particular concept? AV : Braille blocks was initially designed for a university studio class at the Ryerson School of Interior Design. The entire project began at the beginning of January 2016 and was completed by the end of February. .. FS: Who is the target customer for his design? AV : The primary target market for braille blocks is toddlers and children who are blind or visually impaired, between the ages of two and seven years old. Although braille blocks caters to children with visual impairments, it is also a universal sensory toy that provides the same learning tactics for seeing children as well... FS: What sets this design apart from other similar or resembling concepts? AV : What sets braille blocks apart from other tactile learning toys on the market is that this toy combines the functions of a sensory board with the functions of traditional wooden building blocks. It uses a sensory board method to introduce children to textures and braille rather than letters and numbers.No other toy allows children to match textures with their corresponding meanings and learn how to define them...

Baré Cosmetic Interview

Interview with Angela Spindler (AS), regarding views on design, and for the award-winning Baré Cosmetic design. Baré was a 2015 - 2016 period Golden A' Packaging DesignAward Winner.

 
 
 
 

Interview with Angela Spindler at Thursday 21st of April 2016: FS: What is the main principle, idea and inspiration behind your design? AS : As the product is made from natural botanical extracts it made sense to look at nature for both inspiration and direction. The packaging's visual language and form design represent nature at its very best. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? AS : The design solution was to reflect natures inner workings in a very transparent and vivid way. This is captured through material usage, the frosted glass bottle, the leaf shaped dropper and the brilliant radiographic images. We wanted to represent the purity of nature and be able to visually articulate that nature provides us with the gift of beauty—it is the perfect platform for a skin product where the consumer wants to feel and experience direct benefits. .. FS: What are your future plans for this award winning design? AS : We have some wonderful new products to add to the range. We will be combining more exquisite images with natural materials to deliver a suite of high end products...

Citroen in Lines Illustration Interview

Interview with Nikolay Ivanov (NI), regarding views on design, and for the award-winning Citroen in Lines Illustration design. Citroen in Lines was a 2015 - 2016 period Golden A' Graphics and Visual Communication DesignAward Winner.

 
 
 
 

Interview with Nikolay Ivanov at Thursday 21st of April 2016: FS: What is the main principle, idea and inspiration behind your design? NI : The "Citroën in Lines" project was born from my passion to the car brand, and love to design. What I wanted is to represent the history of the cars, in different way, that haven't been done so far. I experimented with different techniques for a while till I found the right one for me. This design's aim is to make not only the car brand enthusiasts but the people that have never driven a Citroën car to browse thru their history with interest... FS: What has been your main focus in designing this work? Especially what did you want to achieve? NI : I wanted to create a piece that stands out and be recognizable among other works. The hardest was to find the correct visuals, and order of the images, as there are a lof of different models. I choose to use Behance as a platform for my work, and exhibit it there. I wanted this design to be well recognized among the car fans and not only. Luckily Citroën International contacted me a week after I published my work, and proposed to share it in it's social networks. For me this was a huge success of the project... FS: What are your future plans for this award winning design? NI : I will further develop the project by adding new and missing models of the brand, also planning to animate those designs, in order to make the project fully completed...

Spacetime Coordinates Poster Interview

Interview with Angélique Govy (AG), regarding views on design, and for the award-winning Spacetime Coordinates Poster design. Spacetime Coordinates was a 2015 - 2016 period Golden A' Limited Edition and Custom DesignAward Winner.

 
 
 
 

Interview with Angélique Govy at Wednesday 20th of April 2016: FS: What is the main principle, idea and inspiration behind your design? AG : This design project helps us relate to the solar system itself and find our place in the universe. We might all just be space dust in the big picture, but this project gives us a chance to grasp our own individual humanity and ephemeral time on earth. We all are part of the universe, so let's make it count!.. FS: What has been your main focus in designing this work? Especially what did you want to achieve? AG : I wanted everyone to be able to discover the solar system on the personal human scale, using a birthdate, historical or individual achievement. .. FS: What are your future plans for this award winning design? AG : I will soon release a new Kickstarter campaign of a wearable design based on the same concept. I also want to work on new colors / styles for this design and possibly new forms...

Shang System Multi-Functional Storage Interview

Interview with SCENE SHANG (SS), regarding views on design, and for the award-winning Shang System Multi-Functional Storage design. Shang System was a 2015 - 2016 period Golden A' Furniture, Decorative Items and Homeware DesignAward Winner.

 
 
 
 

Interview with SCENE SHANG at Friday 29th of April 2016: FS: What is the main principle, idea and inspiration behind your design? SS : We wanted to create a contemporary piece of furniture that referenced classical Chinese furniture design, but was adaptive to the modern day context. This is the core of our brand philosophy – rendering contemporary interpretations of Chinese period design: its cultural philosophy, its functional ingenuity, its nuanced aesthetic, towards a modern perspective that easily fit into urban homes. Through this we also hope to renew interest and a curiosity for Chinese culture and heritage – something we feel has been diluted in an increasingly homogenous, globalized world. We have always loved traditional Chinese furniture but have found that the scale and functions are not always responsive to modern day needs. Period Chinese furniture design tend to lean towards a monolithic-style stereotype – large, heavy pieces in dark woodwork and ornate carvings. We want to dispel this stereotype by adapting contemporary furniture pieces that also embrace the clean lines, and light-weight elegance that Chinese design also offers, and more importantly, going beyond kitsch. Ultimately, we wanted users to be able to place a piece of traditional culture in their homes without it looking out of place. It is with this in mind that we designed the SHANG System: modern, functional and modular with design references that are classically Chinese... FS: What has been your main focus in designing this work? Especially what did you want to achieve? SS : We want to place traditional Chinese culture in a modern perspective. We would love to see Chinese-inspired design being considered and placed the way Scandinavian design is widely accepted. We were interested in exploring how these elements can be extracted in a modern way to hold its own in an urban setting. We also wanted to create an awareness and dialogue on preserving traditions, the ones we grew up with, remember fondly from our childhood, as well as making new ones. .. FS: What are your future plans for this award winning design? SS : We hope to develop this further into more modules, expanding into different components, sizes – offering more functions within the system. Because it’s so modular and customizable, the possibilities with SHANG system are endless...

Playwood Connector Playwood Is Modular Furniture System Interview

Interview with Stefano Guerrieri (SG), regarding views on design, and for the award-winning Playwood Connector Playwood Is Modular Furniture System design. Playwood Connector was a 2015 - 2016 period Golden A' Furniture, Decorative Items and Homeware DesignAward Winner.

 
 
 
 

Interview with Stefano Guerrieri at Wednesday 20th of April 2016: FS: What is the main principle, idea and inspiration behind your design? SG : The design takes inspiration from a research conducted by Stanford Institute of Design about the set up of co-working spaces and from LEGO bricks, a game that I love since I was a child... FS: What has been your main focus in designing this work? Especially what did you want to achieve? SG : In this project, limits have been transformed into values. I had the need to furnish my office an I couldn't find the perfect match: functionality, aesthetics and uniqueness. So I started investing on myself, on my competencies and knowledges. I wanted to create a product easy to be shared with the others and able to be enriched by the creativity of the community. .. FS: What are your future plans for this award winning design? SG : We are plenty of ideas. We will start with new designs and new connectors. We will add IOT elements to the project and we believe that this award can represent a great starting point to develop our project. ..

Floral Dress Fashion Interview

Interview with Gabriel Cetrez (GC), regarding views on design, and for the award-winning Floral Dress Fashion design. Floral Dress was a 2015 - 2016 period Golden A' Fashion, Apparel and Garment DesignAward Winner.

 
 
 
 

Interview with Gabriel Cetrez at Saturday 30th of April 2016: FS: What is the main principle, idea and inspiration behind your design? GC : The idea behind this design was to create a collection inspired by nature, multicolor flowers such as orchids and tulps which later turned into floral patterns for the dresses silhouette. Something that is timeless and ageless, with full of contrast by simplicity and luxury, beauty and decadence, representing the purist of the feminine fashion. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? GC : The focus on this work was to create a dress that can be worn for any occasion. In the context of high-fashion, the possibility was to create a bodycon dress which is modern but also timeless designed with a slim fit cut to meet the highest standards of the modern woman. The multicolor patterns which are each different flowers and plants that have been artfully implemented into the pattern with silk fabric. .. FS: What are your future plans for this award winning design? GC : The future plan is to collaborate with other fashion brands and designers and also exhibit in trade shows among the fall/winter and spring/summer seasons. ..

Amg Photography, Lighting Interview

Interview with matteo mescalchin (mm), regarding views on design, and for the award-winning Amg Photography, Lighting design. Amg was a 2015 - 2016 period Golden A' Photography and Photo Manipulation DesignAward Winner.

 
 
 
 

Interview with matteo mescalchin at Thursday 21st of April 2016: FS: What is the main principle, idea and inspiration behind your design? mm : It all started as a real challenge. The day I’ve been asked to create some photographs of selected AMG Mercedes Benz cars by a local dealer, I was really excited with the idea of working on such beautiful subjects. I started envisioning some compositions right away and found myself sketching lighting diagrams on a piece of paper in a matter of minutes… Than early informations came to me thanks to the work of my brother Andrea who got involved as project manager on our first draft plan. As you may imagine, moving around really expensive cars like those wouldn’t have been so easy. Despite the shooting list being pretty straight, it looked like a time sensitive project from the beginning. To make a long story short: the only option left on our table was to shoot 9 cars within 2 different shooting days with the final goal of creating 4 final images for each model. Perfection is not of this world, so I was facing a dreamy shooting on very tight time and space. Due to logistics and budget in fact, we had only 2 night shifts available (6 hours each including setting up and tearing down all lighting equipment) to get the job done. Location was also confined in space compared to well sized studio, as we had to shoot in the client’s showroom. All that said I knew some projects come as opportunity, and this had to be one of those so I took the risk and dove into it. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? mm : My main focus was to create good looking, stylish, high quality digital images within the given time. .. FS: How long did it take you to design this particular concept? mm : My team and I had less than 60 mins per car available (average time including setting up and moving things around) to create 4 highly refined final images...

Pocket House Residential Interview

Interview with Cristina Menezes (CM), regarding views on design, and for the award-winning Pocket House Residential design. Pocket House was a 2015 - 2016 period Golden A' Interior Space and Exhibition DesignAward Winner.

 
 
 
 

Interview with Cristina Menezes at Wednesday 20th of April 2016: FS: What is the main principle, idea and inspiration behind your design? CM : The main principle of this project is how to live well in a small space. For living small, it is very important, the total domain of the spatial proportions. The idea to use a container shipping to build the house is to guarantee the mobility and thinking green. The sustainability it is very important nowadays. The inspiration behind the design is the concepts of the client's lifestyle!.. FS: What has been your main focus in designing this work? Especially what did you want to achieve? CM : The main focus of this project was the completely integratiion of the house with the nature surround the house! I would like to achieve the unity between indoor with outdoor!.. FS: What are your future plans for this award winning design? CM : I would like to share with everyone the importance of this award that achieved an excellence label for the design...like a signature exclusive of excellence!..