We had the distinct pleasure to interview award winning designer Chuan Wang about their original and creative Exhibition Center design work. Chuan Wang is an award-winning architectural designer, that makes our world a better place with their original exhibition center works.
Chuan Wang ("CW") answered Design Interview ("DI") questions about their award-winning work Lamborghini Zhengzhou Exhibition Center. Interview questions prepared by Frank Scott.
CW : The concept design of the Lamborghini exhibition center is inspired by Lamborghini’s classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles which draw a strong relation to the surrounding site, creating a completely new type of architectural landmark.
CW : Selection of the site is a departure from Lamborghini’s usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. So we made effort to settle this issue and figure it out, we want to make some differences in the limited and special space.
CW : Our design represents the sensation of the site brought by Lamborghini’s handling performance. The architecture conforms to the site, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site.The building expresses a unique DNA that is special to this site and culture of Lamborghini. This design embodies our consistent design principles and was approved by Lamborghini in the first meeting.
CW : Out client is Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd. And this Lamborghini exhibition center in Zhengzhou China is Lamborghini’s third independent designed exhibition center globally, after Milano and Dubai, which is unprecedented and has much value.
CW : Lamborghini, one of the best known automobile manufacturers in the world for its super car, which works tirelessly pushing the envelope and evolving the company’s corporate culture, creating a series of dream sports vehicles. Lamborghini has over one hundred dealerships throughout the world, but only fee embodies a unique architectural design. So we decided to design this special and useful sales center for our client.
CW : Out client is Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd. And also this design about sale center of cars can help us gain more reputation.
CW : Mainly the position selection of this design is different from others, which not only show our understanding of the Lamborghini’s corporate culture, but also present our advanced design principles and tools.
CW : It’s very simple and easy to understand, just the main function plus the brand’s name. And it’s also consistent with our design thoughts, determined proportions and clear contours.
CW : The design starts with drawing inspiration from Lamborghini supercars’ powerful lines and dynamic angles. This logic is super imposed over the site, making use of parallelograms and triangles as a base language and expanding from there responding to the site. The entire building is surrounded by a continuously revolving facade. From inside, visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special “super car”, while maintaining a spatial relationship between indoors and outdoors views.
CW : PMA (PolyMorphArchitects) is the design team and I’m the partner in charge. We have architecture and interior design team in addition to landscape design Team.
CW : Since this is a car sales center, we fully consider about different needs and rationally arrange the space. We researched similar sales and exhibition center and also tap the difference of ours. In the end, the building includes four main functional spaces: new car exhibition area, services and maintenance area, VIP Lounge and management office.And the first and second floor are connected reasonably and conveniently and create more potential space.
CW : Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2. The biggest challenge of this project is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design that is convincing to Lamborghini’s headquarter in Milan.
CW : First, as the world’s most prestigious and influential design accolade, A’ Design Award and Competition represents authority and professional recognition. And our collaborative company PLASMA studio in addition to some superior companies in China have applied it before, we are aware of its benefit and also want to spread the influence of our project, so we made great effort to prepare.
CW : The most important part is to fully understand the brand and company. Only by correctly putting ideas and thoughts into practice can the design have profound functions and meaning. Determined proportions, clear contours, precise lines and pure surfaces are DNA characteristics of design reduced to its very essence, which give us more inspiration.
CW : PMA is a cross-boundary office focused on glocal design, with a range of design disciplines spanning multiple scales. This practice works are combined with the world's cutting-edge academic research, reflecting the exploration of today's social and economic development and urban environment. And our further goal is to apply the advanced digital technology to the whole design process in combination with the exploration of landscape urbanism.
