We had the distinct pleasure to interview award winning designer Alsu Biryukova about their original and creative Womenswear Collection design work. Alsu Biryukova is an award-winning fashion designer, that makes our world a better place with their original womenswear collection works.
Alsu Biryukova ("AB") answered Design Interview ("DI") questions about their award-winning work The Silk Road Womenswear Collection. Interview questions prepared by Frank Scott.
AB : Most of all I am inspired by people, their traditions, characters, stories, fates. And of course, the extraordinary beauty of our planet.
AB : I was very inspired by the idea of the Great Silk Road. This adventure, and surprise, and anticipation, and loss, and knowledge, and new discoveries, and extraordinary nature, and the most important idea of uniting East and West, which is very close to me. I wanted to tell you about it in a beautiful design language that is accessible to me.
AB : The bulk of the collection has already been sold out, but I plan to expand this collection. These new things will be lighter, inspired by dawn and spring.
AB : It took about a month to develop the concept, and the collection itself was created about a year.
AB : First of all, I was looking for inspiration, but this collection is very convenient in everyday life.
AB : This design has already been produced. Each item is handmade in a single copy. But, I think, you can think about increasing production. How this will be done, I have not decided yet.
AB : I like to work with fabric, especially silk.
AB : I try not to be inspired by the work of other people. This allows me to remain genuine and unlike others.
AB : My target customers are women who love sophistication, beauty, charm.
AB : I did not compare different designs. But this, like a fingerprint, each person has his own. If initially you didn’t copy someone’s design, but created your own, grew it like pearl from a grain of sand, then your design will be unique.
AB : The Great Silk Road is not just a trade route, it is a unique historical phenomenon that introduced two different worlds - east and west. This is the emergence of new cities and countries, this is the spread of science and culture, this is the path to the unknown and new discoveries.
AB : This is the story of my inner state. An attempt to find a balance between the European way of life and oriental roots.
AB : The work of the project needed the help of a professional tailor
AB : When creating the project, a large role was assigned to manual production.
AB : Before the creation of the collection, no studies were conducted. It was an inspiration.
AB : There were no particular problems when creating the collection, except for a lack of time. But this is a common thing in any job)
AB : I decided to submit my design at a competition on the advice of friends. They convinced me that my work deserves an international award.
AB : While working on the project, I delved into the study of history, mastered some techniques for working with fabric.
