We had the distinct pleasure to interview award winning designer Paolo Rossetti about their original and creative Wine design work. Paolo Rossetti is an award-winning communication designer, that makes our world a better place with their original wine works.
Paolo Rossetti ("PR") answered Design Interview ("DI") questions about their award-winning work Bonsai Wine. Interview questions prepared by Frank Scott.
PR : The idea comes from the "darkness" of the glass bottle. An abstract space on which I thought to represent a single Bonsai vine but made with metals: silver and gold.
PR : Give an idea of value, a sign that immediately recalls the Bonsai vine: precious and solemn. In particular, to represent the contrast of the plant (the vine - a typical western plant), and the name Bonsai which sounds oriental.
PR : I hope it can be an example of good design and be inspirational.
PR : About a month.
PR : The design was commissioned by Podere Le Ripi and before reaching the shape seen on the bottle I spoke directly with the owner of the Podere, Francesco Illy, who had clear ideas.
PR : The design is the exclusive property of Podere Le Ripi.
PR : The sense of richness and prestige characteristic of this wine.
PR : The project was born from direct observation of plants, based on images of the vines. I thought of a subtle and refined line for the description of the plant.
PR : The target is represented by Food enthusiasts, Wine Lovers and Collectors.
PR : The execution in screen printing directly on glass is a characterization point that distinguishes Bonsai from other wines with labels.
PR : Bonsai is the name that Podere Le Ripi has given to the particular way of growing vines. The cultivation method forces the plant to minimal spaces and deep root development to reach the richest nutrients. This is why the plant is smaller. Hence the fancy name Bonsai: a miniature plant.
PR : The design was made with overlapping vector paths.
PR : An oriental-inspired name flanked by a western plant.
PR : For the realization it was necessary the competence of a printer who could realize the serigraphy reproductions on glass. In particular, for a design so delicate and rich in details.
PR : Technology was fundamental in the execution of the design. In fact, it guaranteed the precision of the design and the perfect overlap of the details and in particular of the metal parts.
PR : The design was not influenced by any research data and was a free interpretation to tell Bonsai.
PR : The most important challenge was concentrated in the printing phase. Once the sample was printed, we waited for the passage in the high temperature furnaces to fix the metals to the glass. It is only in that phase that we understood if we had achieved the result.
PR : It seemed to me that Bonsai had the characteristics to participate in an international competition where the competition is always of a high standard. The challenge was the motivation.
PR : Any idea if poorly realized loses its strength. Also in this case, which sees a simple design, the quality of the realization is essential.
