We had the distinct pleasure to interview award winning designer Haolai Francis Zhou about their original and creative Poster Design design work. Haolai Francis Zhou is an award-winning communication designer, that makes our world a better place with their original poster design works.
Haolai Francis Zhou ("HFZ") answered Design Interview ("DI") questions about their award-winning work Option Poster Design. Interview questions prepared by Frank Scott.
HFZ : People still have their own thoughts, voice but fear to speak out. They lives in the painful world of Silence, especially for Women Right issue.
HFZ : Looking for an appropriate visual language is main focus since that's the way how people can communicate with the poster, and how they read this poster in deep. Finally, I found sometimes a simple iconic graphic means a lot, and it's easy to convey the main message of design.
HFZ : Always being critique and improve the design.
HFZ : It takes my 2 months to draw many sketches and ideas, but never figure out the best visual language.
HFZ : Just like the message of design is about speaking out you own voice, I also feel I need to make design speak to people who need help, who need a hint, and it's the way that how I can convey my own thoughts.
HFZ : A powerful language speaks to the core of the problem. I think instead of using tons of visual imagery, Iconic graphics is powerful, creative, meaningful, intriguing, and so on.
HFZ : The main visual graphic is not a image/photo, and the big challenge and great point is using iconic language speaks to the sensitive topic.
HFZ : The "Option" is the deep voice when people facing difficulties and problem. The language and the main message is giving people a voice that they've known, but hard to choose, and make action on it. Also, it happened on my design process, which I don't know how to pick a best visual language from all of my design ideas and sketches. However, you have to make an option.
HFZ : Pen. I like to draw lots of sketches to see my visual idea. The way you draw is the way how you're thinking of the design.
HFZ : I think it's the visual look of the Iconic. Sometimes, a wonderful image, a creative illustration could be telling a lot, and intriguing. However, I found a single icon is not only be served for user experience or function, but also it has its own feeling and voice to convey and represent a lot.
HFZ : I did the design by myself, but I do need to thank you all of the friends, and people who are interest at my design to contribute their personal thoughts about Women rights. Also, thanks for all people who participated in my research/survey process.
HFZ : Listening. I was trying to chat and discuss different age groups of people to collect and deeply understand their voice about Women Rights. The diversity of the thoughts for Women Rights gave me a lot inspiration, and it makes the determination to fully push harder to myself to explore and present this series of design.
HFZ : Finding a good visual language to present this sensitive global issue, and how to communicate with people, and evoking their deep feeling.,
HFZ : It also is a way to communicate with more and more people, and help people who needs a warm and a powerful voice to encourage them.
HFZ : Self-critiquing is happening during the all process. How to make option is not hard, but it's not easy. There is no the best design, just like there is no correct answer for people's lives. Just do it, and make it to be an answer.
