We had the distinct pleasure to interview award winning designer Juntao Liu about their original and creative Packaging design work. Juntao Liu is an award-winning communication designer, that makes our world a better place with their original packaging works.
Juntao Liu ("JL") answered Design Interview ("DI") questions about their award-winning work Follow Me Packaging. Interview questions prepared by Frank Scott.
JL : I hope to break the previous stereotype of buddhist food and redesign traditional buddhist food through modern simple design language, so as to broaden the age group of the audience and attract more young people.
JL : The focus is on how to make traditional buddhist food into a fashion item that appeals to young people. I hope it looks fresh and fresh, which not only conforms to the aesthetics of the current young generation, but also has certain religious aesthetics.
JL : I am honored to win this award, and I also hope that more people can see and understand my design works through this competition.
JL : The concept phase takes about a week, and the design execution phase takes about three weeks.
JL : This design was commissioned by the customer, our team and the customer depth of cooperation to jointly put forward the concept.
JL : The essence of design is to solve problems. On the basis of helping customers solve problems well, I hope to expand the breadth of problems we can solve as much as possible.
JL : Minimalist design Dieter Rams、John Pawson、Poul Kjaerholm、Axel Vervoordt
JL : The younger generation
JL : It is the strangeness of concepts in different contexts. I put the previous design language used for fashion food into the design of religious food, which is a relatively new approach. It is just in this way that people have a sense of strangeness to daily food, thus arousing enough interest.
JL : The originality of the design combines modern design language with traditional religious culture.
JL : We have carried out in-depth cooperation with excellent illustrators
JL : Complete the creative
JL : In the early stage, our team studied the design form and terminal sales mode of similar competitive products on the market, so as to put forward the design concept of differentiation.
JL : How to balance the relationship between modern design language and traditional religious culture.
JL : This project is a bold attempt, so we hope to gain recognition from our peers and let more people know about our work
JL : This is a personal practice of "less is more", which enables me to better understand and apply this concept.
