DI: What is the main principle, idea and inspiration behind your design?
SS : “Nurture by love” is the mission statement of Seed Music Academy. The academy believes that children exposed to music at an early age can bring a lot of positive influences on their future.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
SS : The entire design is focusing on love. I hope every child and parent who comes to this academy can feel the love.
DI: What are your future plans for this award winning design?
SS : This award gets a lot of media attention. I will use this opportunity to advertise on various platforms and expand the size of my studio. At the same time, I’ll have more interaction with local schools and the communities.
DI: How long did it take you to design this particular concept?
SS : When I first saw the pre-construction space, about 70% of the design inspiration was already in my mind. It then took me a month to complete the whole design.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SS : I always try to give vitality to my design works. It just so happens that this Music Academy has a very powerful mission that allows me to put its value into the design. I recall how I used to play in nature when I was a kid. I want to bring the atmosphere into this space and share the joy with those children. It is fun to bring the feeling of outdoor grass and woods inside.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SS : This design was explicitly designed for Seed Music Academy. It won't be used anywhere else.
DI: What made you design this particular type of work?
SS : Restrictions led me to design this work. When the weaknesses of the scene limited my options, I could only try to figure out the ways to turn these weaknesses into strengths. So it is associated with the use of grass and trees as the focal point.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
SS : Nature gave me a lot of inspiration when I designed this work.
DI: Who is the target customer for his design?
SS : Target customers are children between the ages of 3 and 13 and their parents.
DI: What sets this design apart from other similar or resembling concepts?
SS : I used every detail of the space to reflect the missions, expectations, and values of the company, which you can directly understand in the appearance. When we carefully observe each part of the room, we can feel that these special details are a metaphor for parents' and teachers' love for children.
DI: How did you come up with the name for this design? What does it mean?
SS : The name of the design is quite straightforward. It's the name of the company. There is a direct link between design and brand image. I hope that one day the child can grow from a little seed to a strong tree.
DI: Which design tools did you use when you were working on this project?
SS : AutoCAD, 3ds Max, Vray, Photoshop, Lightroom.
DI: What is the most unique aspect of your design?
SS : I widely use circle and curvature to symbolize the harmony in dealing with things and the symbolic design of embrace with open arms. When the child sits under the desk in the shape of a tree, it is like a seed that is slowly nourished and will one day grow like this big tree.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SS : I cooperated with the sound insulation system and movable door company. These are the most basic functional requirements and the most crucial part of this project.
DI: What is the role of technology in this particular design?
SS : This design uses traditional elements rather than special technology products.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SS : N/A
DI: What are some of the challenges you faced during the design/realization of your concept?
SS : When I first saw the space before the renovation, I was immediately startled by two massive pillars. They're right in the middle of the space! And because of this unchangeable challenge, I adapted the design to fit the company's characteristics according to the environment.
DI: How did you decide to submit your design to an international design competition?
SS : I had an opportunity to talk to my award-winning friend about the international competition and the opportunities it brings afterward. I thought my work was competitive, so I took part in the competition.
DI: What did you learn or how did you improve yourself during the designing of this work?
SS : One of the biggest challenges of this design was the need for sound insulation. I’ve done a lot of research on the sound insulation system and sound reflection principle of cinema and opera house.
DI: Any other things you would like to cover that have not been covered in these questions?
SS : This design also wants to convey an important message, hoping that parents and the government can create a loving environment for our children to grow.