Stalk Side Table by Diogo Pinelli

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DI: What is the main principle, idea and inspiration behind your design?

DP : The stalk of plants

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

DP : Watching the plants I learned how the pieces can expand in a stable way.

DI: What are your future plans for this award winning design?

DP : Develop my work as a designer and create beautiful and functional pieces

DI: How long did it take you to design this particular concept?

DP : From the first inspiration until reaching the desired stability it took 3 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

DP : Pursuit an inspiration.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

DP : I am responsible for the development, production and distribution of the pieces.

DI: What made you design this particular type of work?

DP : I love producing furniture and seeing the interaction with people

DI: Who is the target customer for his design?

DP : People who value a simple design without being simple.

DI: What sets this design apart from other similar or resembling concepts?

DP : The way the pieces interact with each other

DI: How did you come up with the name for this design? What does it mean?

DP : The first inspiration came from observing the stalk of a plant.

DI: What is the most unique aspect of your design?

DP : The way the pieces interact with each other

DI: What is the role of technology in this particular design?

DP : Laser-cut and powder coating.

DI: What are some of the challenges you faced during the design/realization of your concept?

DP : We tested some prototypes until we found the best angle to generate the desired stability.

DI: How did you decide to submit your design to an international design competition?

DP : As a startup, I would like to have my project evaluated by experienced designers

DI: What did you learn or how did you improve yourself during the designing of this work?

DP : I learned more about the materials, the interaction between them.