Feres & Bertagni Sociedade de Advogados Law Office Visual Identity by Yuri Miranda de Araujo Cabral de Matos

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DI: What is the main principle, idea and inspiration behind your design?

YMDACDM : I was inspired by the heraldry and coats of arms tradition. I needed the symbol to be strong and respectful, so they could be perceived as a reliable law office.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

YMDACDM : I wanted to have a strong and simple graphic that could show nobility, security, solidity.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

YMDACDM : At the briefing meeting I've had a sudden vision of a concept based upon a coat of arms and I kept that idea and perfected it.

DI: Which design tools did you use when you were working on this project?

YMDACDM : Paper, Pencil and Adobe Illustrator.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

YMDACDM : A lot of research on heraldry, coats of arms design and about the last name of each partner so that we could translate the information into a relevant graphic concept.

DI: What did you learn or how did you improve yourself during the designing of this work?

YMDACDM : This project is very important to me, because of him I realized that my real vocation is to create brands, and the fact that he was awarded only makes me happier and more sure of what I chose to pursue for my career.