We had the distinct pleasure to interview award winning designer 2Republic BTL Reklámügynökség about their original and creative toilet paper design work. 2Republic BTL Reklámügynökség is an award-winning communication designer, that makes our world a better place with their original toilet paper works.
2Republic BTL Reklámügynökség ("2BR") answered Design Interview ("DI") questions about their award-winning work Use toilet paper. Interview questions prepared by Frank Scott.
2BR : We started to brainstorm on the product range of our client, how it can be refreshed and put extra value in it by keeping the feeling of buying something clean, soft and the same product inside. We came across with the toilet paper. The packaging, the interaction, the look of the paper is just like at the beginnings, 130 years ago. Living spaces are getting smaller, therefore, we love compact solutions. Purchasing habits have changed, urban lifestyle is getting smarter. As a solution faster and cleverer purchasing systems are developed.
2BR : To facilitate consumers shopping processes, aid product usage and storage. Not to mention the savings in production and material utilization. We designed the smallest toilet paper package with the most paper inside. Our user and market researches resulted in the following: the need of a smaller package, change in shape, have a stronger grip, be multifunctional and eco-friendly.
2BR : The main goal is to make it happen, the realization of the product, and see it on shelves.
2BR : The design process took almost 1 year including researching the market around the globe, and preparing a research based on consumers from different life stages.
2BR : We came across with the design by promising to our client, to come up with a groundbreaking idea, that will be something exceptionally new, avoiding the embarrassment of carrying a huge pack, becoming more eco-friendly and just optimizing everything on the regular toilet paper packages that can be utilized around the globe.
2BR : We wish to get produced the design with our client.
2BR : Definitely everyone who needs more space, likes compact and eco-friendly solutions and prefers fresh and stylish designs
2BR : Its just perfect, you fell right away what it is by not having the intention to say, its weird, disgusting or misleading.
