We had the distinct pleasure to interview award winning designer Cristian Carrara about their original and creative Corporate Identity design work. Cristian Carrara is an award-winning communication designer, that makes our world a better place with their original corporate identity works.
Cristian Carrara ("CC") answered Design Interview ("DI") questions about their award-winning work Long Live Brunello Corporate Identity. Interview questions prepared by Frank Scott.
CC : The main principle of the logo was to want to convey the spirit of the event for which it was created, the tasting of vintage wines, so a symbol of this field was chosen, the glass of wine which, in the logo, it comes from two red ribbons coupled in a spiral that rises upwards. The inspiration comes from the shape taken by the wine agitated by the sommeliers inside the glass in the act of picking up flavors and aromas.
CC : For this work I wanted to convey the idea of the world of wine and wine tasting in a fresh and minimal form but also of the time spent by it in aging.
CC : Have a prestigious logo for an equally prestigious event.
CC : Approximately one week of work for the first drafts and arriving at the final idea, then another week for the creation of the definitive logo and the refinement of the design, of the form, and for the choice of the right color.
CC : The logo was commissioned by Winocracy, in the company's intent there was a desire to create a logo that expressed the concept of the event in a luxurious form. my choice instead fell on a fresh and captivating design with sinuous and clean lines to give a sense of internationality, seriousness and finesse.
CC : The logo was designed for Winocracy who owns the rights to use it for the Long Live Brunello event but it is thought to use it also for other spin offs of the event, in Italy and abroad.
CC : The desire to create something unique that could express the idea of the event.
CC : There is no one that I know of. There are many logos for the world of wine and it was very difficult to create one that was unique.
CC : High level wine enthusiast, experts in the field of oenology, sommeliers, restaurateurs and wine lovers.
CC : I believe its freshness, its dynamism and its essential form full of meaning.
CC : Long Live Brunello is the name of the event chosen by the organizers of the event conceived for a showcase of old vintage Brunello in Montalcino but the logo but the logo is starting to have its own recognizable name, it is called by most: "the glass" or "the flame" for its shape.
CC : Pencil and colored crayons for the concept and then the computer graphic to create the final logo.
CC : If think the shape. The idea of having the glass made from two red ribbons. In essence, the glass is not there, it is not drawn, but appears from the spiral shape of the two ribbons.
CC : I created it myself on my own.
CC : The logo could have been drawn freehand with pencils and crayons but the computer graphics had a decisive role for its transformation into a vectorial image usable in every dimension and environment.
CC : A careful research was carried out first on all the logos and images already present in the world of wine to avoid copies, an ulterior search was made to choose the right icon, the symbol that could best represent the event and the world of wine, then a research was conducted on which color was most suitable to convey the soul of the event. Finally came the search and the choice of the font to match the logo.
CC : The need to create something unique in a field full of already existing images and logos and the precision of the design to give the right shape and the right depth to the glass. Finally convince the customer about the font used for the title.
CC : It was a bet with myself, a bet on my skills and my creativity. I wanted to try to compete with the bigger ones.
CC : That sometimes the best choice is in the first idea.
CC : Nothing for now. Thanks for the questions.
