We had the distinct pleasure to interview award winning designer Vulca Studio about their original and creative Interior Experience design work. Vulca Studio is an award-winning architectural designer, that makes our world a better place with their original interior experience works.
Vulca Studio ("VS") answered Design Interview ("DI") questions about their award-winning work Sunrise Interior Experience. Interview questions prepared by Frank Scott.
VS : We developed 2 main principles, to design a store atmosphere based on a sunrise color and warmth, and to emulate the street market usability in small ecosystems within the store atmosphere.
VS : We were asked to design the best store in the city, and to design the first high end store of the brand Merco, but we still had to express the values of the brand, which always had been focused on lower-class users.
VS : This concept has been implemented in 3 stores so far, and it’s a great opportunity to demonstrate that lower-class markets deserve good quality spaces and this kind of design dignifies and let the users know they are worthy of better environment in their lives
VS : We had 3 months to develop the whole concept, and 3 more months to build the store
VS : The plan is to keep implementing this store concept in the next few stores and maybe some of the old ones.
VS : Of course, this was a team effort, Leyda Luz, Angel Garza, Tadeo Presa, Ernesto Garrido, Ernesto Ballesteros, Jair Vega and me.
VS : For the first store with this concept the target customer is middle and higher class mainly, but for the others 2 stores the target is lower and middle class, with the same concept only making a few changes to adapt to the budget of every store.
VS : The fact that it is being used by the whole spectrum of target customers, being friendly for every customer, and that more than 2500 persons daily get in touch and get influenced by this design.
VS : We got the name sunrise from the inspiration that this natural event gave for the project
VS : Yes we were a very interesting team, graphic designer Leyda Luz, architect Angel Garza, Industrial and interior design Tadeo Presa, Project management Ernesto Garrido, lighting design Ernesto Ballesteros, technical drawings Jair Vega and creative director me (Jorge Saucedo).
VS : We did research in 2 main aspects, users surveys and observations, and benchmark, visiting stores in 2 major cities of Mexico, as well as in the city of Monclova where the store was build.
VS : As I mentioned before the biggest one was to create a concept that is friendly for the whole market spectrum, and then deliver on time.
VS : We had a lot of really good comments for the project, and I thought that it would be a good idea if we can set an example of a well designed lower-class store, that great design does not only belong with the high end market, and that it can make a difference in the users positive perception.
VS : I learned that well-placed trust can have a really positive impact in the result of the project, the client´s trust to us, and my trust to my team was fundamental to the success we had with this project.
