DI: What is the main principle, idea and inspiration behind your design?
AD : Restoring churches and beautiful stone houses using and safeguarding old stonemasons' techniques, making sure our heritage is kept safe and looking glorious for generations to come is what inspired me to create this logo. The challenge was to create a new, modern logo that combines the abbreviation AM with the shape of an old church spire and the most traditional of all masons instruments, the compass.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AD : My client is a stone masonry restoration company based in South Wales. The company specialises in the restoration of old stone buildings like abbeys, monasteries, priories, manor houses and castles that are such an important cultural heritage. I wanted to create a memorable symbol that represents the company now and its morals and values linking it to the past, which is very important for this stonemason and his clients.
DI: How long did it take you to design this particular concept?
AD : The duration of the project was around 2 months.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AD : The logo design was commissioned.
DI: What made you design this particular type of work?
AD : I love any aspect of graphic design. However, working on a logo design is one of my favourites. Logo design is a process that involves creative thinking, exploration process, even has a psychological touch. You need to get to know your client very well to create the logo he would identify with. Even his main competitors. I have been working on this project with pleasure because I find this company's work significant.
DI: Which design tools did you use when you were working on this project?
AD : The logo design was realized using technics, including hand drawing, pen and touch tablet and professional editor for vector graphics.
DI: What is the most unique aspect of your design?
AD : The Mason logo is a modern logo mark, combining the abbreviation AM with the shape of an old church spire and the most traditional of all masons instruments, the compass.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AD : No, I did not.
DI: What is the role of technology in this particular design?
AD : Technology was fundamental in the final phase of my work, but it did not have an impact during the concept development phase.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AD : The stonemasonry and restoration business is very specific and that is why I needed to research the trade well. I conducted research online. It showed that it was very important for the stonemasons and their clients to keep the connection with old tradition alive. This was of utmost importance when the design was developed. 90 percent of the existing logos in the industry depict bricks, arches or trowel type instruments. Doing the research helped me create a distinctive and meaningful logo.
DI: How did you decide to submit your design to an international design competition?
AD : I got an e-mail inviting me to apply with my good designs.