We had the distinct pleasure to interview award winning designer Cayrani Yap about their original and creative Awareness Ad for Members design work. Cayrani Yap is an award-winning communication designer, that makes our world a better place with their original awareness ad for members works.
Cayrani Yap ("CY") answered Design Interview ("DI") questions about their award-winning work Car Battery Warranty Awareness Ad for Members. Interview questions prepared by Frank Scott.
CY : With these keywords in mind, "on-site services, convenience, anytime and anywhere*", what is the best visual approach, the most effective design to get across to members within short span of time?. Drawing inspiration from simple green battery shape & fully charged one, in order to stay protected and 4-wheels to emphasise on its convenience. These ads convey the message to the members loud and clear.
CY : Functionality is important in designing awareness material for a business product. Design that conveys the right, effective messaging, which also aligns with the users' needs. Knowing it must look interesting yet feasible is the desired results for these ad series.
CY : To stay inspired & motivated to create more effective design, experimental and pushing boundaries.
CY : The series were created at 2 different point of times. Each series took approximately 4-5 days from conceptualisation to final design.
CY : This first series was commisioned in-house. The second series created after the launch of the first series. In view of users' needs to better understand the benefits of products that they are getting for their cars, hence the visuals were created. As mentioned above, good and effective design work hand in hand.
CY : Not really. The only inspiration i got was when i look onto the rooftops of houses from high floor building. It gave different perspectives on how things look like from the above, which you don't get from eye level view.
CY : The existing members. To inform them of the benefits of becoming a member.
CY : It is not the usual images with cars moving on the streets. The primary focus was more on the benefits that comes with.
CY : Adobe Photoshop was used heavily in this projects, as seen, there were lots of digital manipulation used to achieve the compositions. Several images were formed & combined to create depth. A lot of research was done to create the final image. Then the final layout was done in Illustrator.
CY : The composition. The initial challenges were to bring together whole different elements & limited image resources, to form one cohesive work.
CY : I worked on this alone. The advantage of this project is to enhance the skills on digital manipulation. As mentioned, extensive research on real life perspectives help to create these pieces.
CY : The advanced technology helps tremenduously in getting the desired end results. Resources were easily accessible, hence saving time and cost.
CY : The image manipulation. The limitation on images, making it a challenge to create intended ideas/concept.
CY : Understanding the user needs & inspiration to design functional yet fresh works for the brand.
