We had the distinct pleasure to interview award winning designer Responsive Spaces about their original and creative Exhibition Highlight design work. Responsive Spaces is an award-winning architectural designer, that makes our world a better place with their original exhibition highlight works.
Responsive Spaces ("RS") answered Design Interview ("DI") questions about their award-winning work Lightspace Exhibition Highlight. Interview questions prepared by Frank Scott.
RS : The main goal of the exhibition stand was to deliver the vision of ZKW Group about the role of light in the future of automotive. The core idea was to let pure light tell its won story, as intelligent and as immersive as possible.
RS : To keep it simple and raw. The main goal was to stick to the core messages in a stricking way and find ways transport all information with pure light.
RS : That really depends on our client ZKW Group.
RS : The overall process took about 6 months, from initial research and ideation with our client over several approaches and moodboards till the final concept and design.
RS : Initially we were driven solely by inspiration.
RS : Responsive Spaces is a company which focusses on technology enabled storytelling. Therefore this project is exactly what we try to do all the time.
RS : No really. Of course there are a lot of digital installation in space out there and a lot of them are light installations as well. But there is not one or two installations that could be singled out as special influence.
RS : Visitors from the press at the IAA in Frankfurt as well as business partners and clients of ZKW Group.
RS : To our knowledge there has never been a 24 squaremeter lightspace, which was build with light panels for rock concerts, which were then utilized for interactive and immersive storytelling.
RS : It is what it is. An interactive lightspace ;-)
RS : 3D authoring tools and vvvv as well as Photoshop.
RS : The combination of light technology, interactivity and storytellling.
RS : Of course we worked with an excellent exhibition stand build in Syma Austria, who enabled us to build this whole lightspace the way we did. For the 3D animations on the LED wall we worked together with the great boys from LWZ, a design studio based in Vienna.
RS : It plays a huge role of course, because without technology, a lot of technology, we would not have been able to build this interactive lightspace.
RS : Our research was directed at the future role of light in autonomous driving.
RS : That´s easy to answer. The whole realisation of the project was a challenge, since it was never done this way and we "misused" some technology, like laser range sensors that are usually used for industrial surveillance or light panels that a designed for rock concerts.
RS : We thought the special character of our project would find some recognition.
RS : Since we learn and evolve with every project that we do, we also learned a lot about certain technologies in this project as well.
RS : We really enjoyed the whole journey of this project and the feedback that we and our client got at the IAA was the best reward one can imagine.
