We had the distinct pleasure to interview award winning designer Ben Cheong about their original and creative 3D Animation design work. Ben Cheong is an award-winning communication designer, that makes our world a better place with their original 3d animation works.
Ben Cheong ("BC") answered Design Interview ("DI") questions about their award-winning work Lei Kei 3D Animation. Interview questions prepared by Frank Scott.
BC : We selected an abstract style to describe the process of customer service, which started from seeding, watering, transportation, packaging and delivering products to all distributors.
BC : We applied the motion graphic skills with bright green and orange color as the main tone to the animation so that it could bring out a sense of freshness.
BC : We hope more people get to know Lei Kei through our efforts of continuous promotion.
BC : Approximately one month.
BC : Lei Kei is a large-scale vegetable wholesales market in Macau. We were invited by the branding company Jan Design to create the animation.
BC : Animation is rarely used in traditional vegetable advertising. We hope the motion graphic can help to express the one-stop service of planting and selling vegetables briskly.
BC : I applied motion graphic in my design and long take partially.
BC : Our team members include Eric Leong, Alan Un, Terry Chong@CLIFFS STUDIO Branding is by Hei Chu @Jan Design Music by Summer Ha
BC : We needed to present the client’s ideas in a limited length. First, we had to do a lot of research work, brainstorming and analyze the brand background to establish a unique brand in the market. After that, we combined all information and made the motion graphics animation. Thought the above showed it was a very challenging project, but we succeeded in highlighting the client's brand among many other peers.
BC : I would like to challenge myself by participating the renown A Design Award competition.
BC : We found a lot of similar works as reference in the process of creating this work, at the same time, we were looking for making something distinctive. We need to break through the stereotypes and be creative so as to achieve it.
