We had the distinct pleasure to interview award winning designer Uniqa Creative Engineering about their original and creative Beer Packaging design work. Uniqa Creative Engineering is an award-winning communication designer, that makes our world a better place with their original beer packaging works.
Uniqa Creative Engineering ("UCE") answered Design Interview ("DI") questions about their award-winning work Okhota Strong Beer Packaging. Interview questions prepared by Frank Scott.
UCE : The main idea behind this design is to use material as a visual metaphor for strength. Corrugated metal is meant to communicate both the high ABV of this beer and its relation to masculinity.
UCE : The main aim of this design was making the product stand out on the shelf and differentiate itself from the competitors.
UCE : Just celebrate it!
UCE : Time flashed by!
UCE : Our agency was commissioned by Heineken Russia to create this design.
UCE : This design is currently being produced by Heineken Russia.
UCE : The target audience for this design can be described as strong, conservative, masculine men, who like fishing, hunting and sharing a beer with friends.
UCE : Corrugated metal solution.
UCE : The bright idea to show beer’s high ABV via visually recognizable and firm material – structure and pattern of corrugated metal.
UCE : Execution was a real challenge as it had to be closely supervised by our technical experts.
UCE : We thought it could be nice to show it to the international design community as Russian designs haven't been in sight that often in the past years.
