Ice Keeper Ice bucket by Sameh Ibrahim Emam

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DI: What is the main principle, idea and inspiration behind your design?

SIE : global warming

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

SIE : to deliver the message of awareness about the dangers of melting ice

DI: What are your future plans for this award winning design?

SIE : to manufacture it

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

SIE : to give the focus on natural problems by design

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

SIE : I may lease the production right in the future

DI: What made you design this particular type of work?

SIE : to spread the message as it is a simple ice bucket that can be anywhere

DI: Who is the target customer for his design?

SIE : all the businesses men or companies especially all that matters with natural problems

DI: What sets this design apart from other similar or resembling concepts?

SIE : it is an ice bucket with an awareness message

DI: How did you come up with the name for this design? What does it mean?

SIE : hourglass as it looks like an hourglass

DI: Which design tools did you use when you were working on this project?

SIE : sketching thin modeling

DI: What is the most unique aspect of your design?

SIE : it has a concept and it can be understood right away when you look at it

DI: What is the role of technology in this particular design?

SIE : CNC machines can cut the hourglass part

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

SIE : yes, research about designing furniture with a concept

DI: What are some of the challenges you faced during the design/realization of your concept?

SIE : to transform the idea of melting ice into an ice bucket

DI: How did you decide to submit your design to an international design competition?

SIE : by seeing your competition on arch-daily

DI: What did you learn or how did you improve yourself during the designing of this work?

SIE : I learned how to improve my presentation