We had the distinct pleasure to interview award winning designer Wai Ching Chan about their original and creative Logo design work. Wai Ching Chan is an award-winning communication designer, that makes our world a better place with their original logo works.
Wai Ching Chan ("WCC") answered Design Interview ("DI") questions about their award-winning work N&E Audio Logo. Interview questions prepared by Frank Scott.
WCC : The idea of the logo is relevant to the business and founders.
WCC : What I wanted to achieve is the first image of the logo from which it can describe what the business is.
WCC : The concept takes me around an hour when I'm on my way back home. After I come up with this concept, I started to do some research and drawing.
WCC : I decided to pursue an inspiration. The clients gave me a lot of space to try different directions.
WCC : I produce the logo all by myself, from concept to production.
WCC : Whenever I got a project, I always wanted to design something deep relation design to connect with clients industry, not just a graphic or vector.
WCC : HiFi Lovers.
WCC : The logo is deeply related to the name of the company N&E Audio.
WCC : Adobe Illustration
WCC : Combine the company names and the signature of sounds.
WCC : Yes, I did a research about the sounds theory, shapes and different type of sound waveform.
WCC : The primary challenge of this design is mixed abstract waveform and N, E shapes. In the beginning, the client said they like the idea of the logo, but worried people don't understand the meaning of the logo. They tried to make it more like a text font as a standard, I adhere to explain the idea and social perspective to them, and they finally use the logo.
WCC : I wanted to test my design levels and challenge myself that faces an international jury to judge my design.
