We had the distinct pleasure to interview award winning designer TIST about their original and creative Retail VM design work. TIST is an award-winning service designer, that makes our world a better place with their original retail vm works.
TIST ("TIST") answered Design Interview ("DI") questions about their award-winning work Blue Paradise Retail VM. Interview questions prepared by Frank Scott.
TIST : The summer story is created that animals and girls are playing together at the magical paradise island which reminds deep cool sea.
TIST : By connecting the wide space of complex mall with a number of brands into a single story, we would like to expand it as the space where creates ‘culture’ of ‘story’ with design for customers visiting LOTTE WORLD MALL
TIST : Unfortunately, the project was a just seasonal one, only for a short time during summer. We plan to do active collaboration works with talented artists around the world.
TIST : The whole project took a year and 3 months to plan 4 seasons of Korea, and the award-winning summer project alone was planned in April, 2016 and competed in Aug.
TIST : Although the work was for our client, we wanted to transform the mundane shopping space of LOTTE WORLD MALL as a mysterious fairytale from the perspective of customers.
TIST : TIST produced 4 projects: Spring, Summer, Fall, and Winter for a year.
TIST : I don’t insist a particular type. For every space, I enjoy creating proper concepts and stories and making design, whether it is simple or glamorous.
TIST : I like Joan Mir I Ferr, an artist and designer, who is represented by the surrealistic [Parade of Obsessions].
TIST : Everyone visiting LOTTE World Mall
TIST : The sense of delivery!
TIST : I wanted people could see, eat, and laugh in LOTTE WORLD MALL where is cool and has a lot to enjoy during the hot summer, and expressed the intention.
TIST : Since the range of project is wide, I use various tools. [Hand sketch, Adobe Illustrator, Photoshop, After effect, Autodesk 3ds Max, etc.]
TIST : Heartwarming emotion
TIST : The general directing of the project was in charge of TIST, while Janine Rewell from Finland had cooperated with us for illustrations reflecting our concepts well.
TIST : We did modeling for characters in detail in 3D for three-dimensional expression, and for the experience zone, we improved the durability with steel-frame design for safety as well as finished some parts with soft materials.
TIST : It is important to consider the inflow courses and flows of customer based on the surrounding environment for a large shopping mall. To understand them, we conducted an in-depth analysis with the clients before staring the project.
TIST : Since people from different environment and cultures had to cooperate with, it was difficult to narrow down differences in opinions and convince them. One example is the different viewpoint for preferred color by season [Koreans prefer cold colors for summer, while Finns prefer warm colors]
TIST : I wanted to introduce our works to many people in many countries.
TIST : I could experience a lot through the process to express many spaces with one story and draw effective strategies by combining special characteristics and story. Also, I could set a system of the process management including the overall planning/design/production/supervision for a large-scale project.
