Interview with designer TIST Brand Coordination Company (T ), regarding views on design, and for the award-winning design Blue Paradise Retail Vm.

 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=54318

Interview with TIST Brand Coordination Company at Wednesday 26th of April 2017: DI: What is the main principle, idea and inspiration behind your design?
T : The summer story is created that animals and girls are playing together at the magical paradise island which reminds deep cool sea.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
T : By connecting the wide space of complex mall with a number of brands into a single story, we would like to expand it as the space where creates ‘culture’ of ‘story’ with design for customers visiting LOTTE WORLD MALL

DI: What are your future plans for this award winning design?
T : Unfortunately, the project was a just seasonal one, only for a short time during summer. We plan to do active collaboration works with talented artists around the world.

DI: How long did it take you to design this particular concept?
T : The whole project took a year and 3 months to plan 4 seasons of Korea, and the award-winning summer project alone was planned in April, 2016 and competed in Aug.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
T : Although the work was for our client, we wanted to transform the mundane shopping space of LOTTE WORLD MALL as a mysterious fairytale from the perspective of customers.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
T : TIST produced 4 projects: Spring, Summer, Fall, and Winter for a year.

DI: What made you design this particular type of work?
T : I don’t insist a particular type. For every space, I enjoy creating proper concepts and stories and making design, whether it is simple or glamorous.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
T : I like Joan Mir I Ferr, an artist and designer, who is represented by the surrealistic [Parade of Obsessions].

DI: Who is the target customer for his design?
T : Everyone visiting LOTTE World Mall

DI: What sets this design apart from other similar or resembling concepts?
T : The sense of delivery!

DI: How did you come up with the name for this design? What does it mean?
T : I wanted people could see, eat, and laugh in LOTTE WORLD MALL where is cool and has a lot to enjoy during the hot summer, and expressed the intention.

DI: Which design tools did you use when you were working on this project?
T : Since the range of project is wide, I use various tools. [Hand sketch, Adobe Illustrator, Photoshop, After effect, Autodesk 3ds Max, etc.]

DI: What is the most unique aspect of your design?
T : Heartwarming emotion

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
T : The general directing of the project was in charge of TIST, while Janine Rewell from Finland had cooperated with us for illustrations reflecting our concepts well.

DI: What is the role of technology in this particular design?
T : We did modeling for characters in detail in 3D for three-dimensional expression, and for the experience zone, we improved the durability with steel-frame design for safety as well as finished some parts with soft materials.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
T : It is important to consider the inflow courses and flows of customer based on the surrounding environment for a large shopping mall. To understand them, we conducted an in-depth analysis with the clients before staring the project.

DI: What are some of the challenges you faced during the design/realization of your concept?
T : Since people from different environment and cultures had to cooperate with, it was difficult to narrow down differences in opinions and convince them. One example is the different viewpoint for preferred color by season [Koreans prefer cold colors for summer, while Finns prefer warm colors]

DI: How did you decide to submit your design to an international design competition?
T : I wanted to introduce our works to many people in many countries.

DI: What did you learn or how did you improve yourself during the designing of this work?
T : I could experience a lot through the process to express many spaces with one story and draw effective strategies by combining special characteristics and story. Also, I could set a system of the process management including the overall planning/design/production/supervision for a large-scale project.