We had the distinct pleasure to interview award winning designer CTRC Design Consultant Ltd. about their original and creative Wall Feature design work. CTRC Design Consultant Ltd. is an award-winning industrial designer, that makes our world a better place with their original wall feature works.
CTRC Design Consultant Ltd. ("CDCL") answered Design Interview ("DI") questions about their award-winning work Pelcraft Wall Feature. Interview questions prepared by Frank Scott.
CDCL : We have been working in interior design over ten years, as per our experience a wall feature is a very important element in the interior space. In a conventional situation, if you want to have a nice interior, you might need to find an interior designer and build by a contractor but it seems very difficult for some people if they just want simply decorate their own wall by themselves and they don’t have any ideas or choices. Therefore, our concept was inspired by the above factors that to design a wall feature from complex to simple.
CDCL : Our objective is to let everyone design their own exclusive wall feature, people can install and remove it by themselves, the whole process is an interact activities, family or friends could gather around to design, share and install their wall feature in any space.
CDCL : We are now working on the prototype, finding other possible materials as options.
CDCL : We spent around one month on the preliminary concept, then we took 2-3 months to fine tune on details and drawings.
CDCL : This is not a commissioned project, we like to create and design new things, we wish our design can be shared to everyone to use in their life.
CDCL : We intent to produce this work by ourselves, although Pelcraft is a product but it is more about the design service, this product will lose its interest without injecting new design ideas and consecutive improve the product according to the market.
CDCL : As mentioned previously, as we are interior designers, we would like to design things which are relatable. We wish people would use our works that we designed in their life and contribute in design industry.
CDCL : Definitely two of us, we do influence and urge each other.
CDCL : Target customers are between young to middle age whom are demanding on design and wish to decorate the space by themselves with a simple and convenient way.
CDCL : We named this wall feature as Pelcraft, Pel is the smallest discrete component of an image or picture on a CRT screen (usually a coloured dot), craft is an activity that involves making something by using your hand, so the combination of these two words are entirely expressed the essence of this project item.
CDCL : Our Pelcraft modules are 3-dimenional, different combination of modules with lighting effect and diversity of colour, they could formed a innovative and unique piece of wall feature.
CDCL : As we want to design this product from complex to simple, we decided this product itself must be handy, super lightweight, safe, flexible and convenient to use. The development of the design process was followed using these directions to proceed.
CDCL : It is the best way to get recognition and A Design Award is the most influence international platform.
CDCL : This Pelcraft project has given us a different experience compared with our usual interior design projects, we feel particularly joyful, more energetic and make us more young during the designing and development.
