We had the distinct pleasure to interview award winning designer Ada Wang about their original and creative Corporate Identity design work. Ada Wang is an award-winning communication designer, that makes our world a better place with their original corporate identity works.
Ada Wang ("AW") answered Design Interview ("DI") questions about their award-winning work Flower+ Corporate Identity. Interview questions prepared by Frank Scott.
AW : My principle is visualized image expression, so that the viewer can easily understand what the underlying product is. Design should not have people guess. The design inspiration comes from flowers, but this is an image that is very easily recognized by people.
AW : This design project mainly concerns product printing, and in consideration of the influence of cost, normal printing technique is good enough. What I really care about is whether the image itself can impress people and create a unique visual effect.
AW : I hope a corporate buyer may like it and is willing to buy.
AW : It took me about two weeks from conception to completion.
AW : This design is made initially by a commission from a customer. But I finally reserved this plan for the company, because it is a good design indeed.
AW : Currently, my company owns all intellectual properties and right of use to this design, and I hope my customer may like it and is willing to buy. For this purpose, I can provide complete brand image design on the basis of design.
AW : I would like to try different themes and expression methods, so I do not resist any particular form of design.
AW : I get inspiration from many outstanding designers. Every time before I begin designing, I will see how others design it, which helps me with mine.
AW : Flower product operators.
AW : Among the design in relation to flowers, other designers tend to feminize their works in term of color or form, but I hope my design has more rigorous lines with delicate changes. In this way, the product may have a larger audience population.
AW : I do all my designs with PHTOSHOIP.
AW : In the design, I lay much importance to the calculation formula, because in the ancient times, science and arts are under a same discipline, so I would use calculation to determine the final image morphology. Instead, I do not rely on “feelings” to decide the design. If we take a careful look at animals and plants in the nature, we can find the number patterns behind their morphologies. This is the rule God creates the world.
AW : As for design, I am good at working independently, but when it comes to the practical technological realization, I will hear opinions from professionals.
AW : Data analysis and researches are a part of the initial market survey, and I will consult the data and information provided by the customer which should be in as much detail as possible. However, due to some restrictions, designers have little market information on hand, and in such cases, I would take market experiences of similar products as a reference. For example, I would try to understand the target consumers of similar products as well as their age, sex, educational background, work, family environment, salaries and purchasing power, because these factors will decide the final direction of design.
AW : This design is not complicated in realization, so I did not face any special technological challenge
AW : At the beginning, I did not expect to join the international design competition, but simply reserved this design for the company in consideration of design itself. Later, I received an invitation e-mail for A’ Design Award and decided to take part. I hope to demonstrate that this is a design worthwhile to customers, because it is indeed beautiful and conforms with the market positioning and grade of product.
AW : The biggest reward to me is that I learned that a good design can stand challenges and sometimes setback, but it does not mean everything is over. One can still win recognition from others by holding on to his standing and I must have confidence in myself.
AW : No，Thanks
